Herve Leger dresses was founded in 1985 by the designer Herve Peugnet (1957–2017). The same year Karl Lagerfeld advised Peugnet that his surname Peugnet would be too difficult for Americans, the target market, to pronounce, and instead suggested the surname Leger. Having lost the rights to the Herve Leger name, Peugnet later took a third "brand" name as Herve L. Leroux in 2000.
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