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2017, Living Cities, Liveable Spaces: Place Making and Identity
Nowadays, cities have became the laboratory of new forms of political mobilization based on urban branding policies which improves marketing of the city image in various ways by converting the visual image of the city into a brand image. In the early twenty-first century, the city of Turin as the Italian prototypical one-company town started investing heavily in urban branding strategies, in order to modify its former image of an industrial city. The core of the paper is a theoretical framework to understand the Urban Branding in Post-Fordist cities, which were developed through a review of the literature on both city branding and the industrial cities. Following a review of the extant literature on the urban image in general and city branding in particular, this research outlines distinct elements, categories and dimensions of a place brand, as well as a number of approaches in post-Fordist and postindustrial cities with example cases of each approach. This Paper aims to analyze the relationships between Post-Fordist Cities and Urban Branding through the case study of Turin, particularly deepening the role played by urban branding policies not only in promoting the city image but also in refusing some particular urban representations.
Journal of Inequalities and Applications
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Negli ultimi anni hanno avuto un grande sviluppo approcci allo studio degli operatori differenziali che fanno uso della teoria dei gruppi di Lie. Uno di questi è rappresentato dallo studio delle simmetrie, cioè di una particolare classe di trasformazioni che possiedano una certa struttura di gruppo (di Lie) e che ci permettano, a partire da una soluzione u, di trovare altre soluzioni mediante un'azione indotta su di essa.
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