隨著科技日漸成熟，軟性隱形眼鏡鏡片的透氧度與舒適度大幅改善，成為不少人的日常配戴之選。在此趨勢之下，我們應如何在溝通與服務方面著手，提升客戶體驗及滿意程度，甚至使他們成為忠實顧客？
在是次研討會，理工大學臨床眼科視光師Ms. Claudia Wong、Alcon日本專業教育及發展部主管Yoshihiro Igarashi教授和W. Gregory Sawyer教授將與同業分享軟性隱形眼鏡驗配的溝通要點，以及有關隱形眼鏡舒適度的最新研究，讓大家了解行情，進行具針對性的關係營銷
As technology becomes more sophisticated, Oxygen permeability and comfort of soft contact lenses have improved significantly, making them a popular choice for everyday wear. Under the tread, how can we improve customer experience, increase satisfaction and turn them into our customers' loyalty?
In this webinar, Ms. Claudia Wong, Clinical Optometrist of The Hong Kong Polytechnic University, Dr. Yoshihiro Igarashi, The Head of Professional Education and Development, Alcon Japan, and Dr. W. Gregory Sawyer from University of Florida will shed light on critical points of communication in soft contact lens fitting and the latest researches on lens wear comfort, which empowers us to conduct a more effective and targeted relationship marketing. targeted relationship marketing.
日期: 2022年11月29日(星期二)
Date: 29 November, 2022 (Tuesday)
時間: 香港時間晚上7時30分至8時45分
Time: 7:30 pm to 8:45pm, HKT
形式: 即時網上講座 (Zoom)
Modality: LIVE Zoom webinar
學分: 1.0 (出席 + 於測驗中獲 ≥70% 分數, )
CPD: CPD point: 1.0 (Attendance + ≥70% correct in MCQ, max 2 attempts)
編號: MULT2203
Code: MULT2203
費用: 全免 (由Alcon贊助)
Fee: Waived (Sponsored by Alcon Hong Kong Limited)
前 10 位獲得測驗最高分的視光師（70% 或以上小測驗分數）可獲贈 3B Scientific 眼球模型乙枚。
Alcon 員工及HKOA委員會成員不會參與是次比賽以示公允。
The first 10 optometrists with the highest test scores (70% or higher on the subtest) will receive a 3B Scientific eye model.
Alcon staff and HKOA committee members will not participate in this competition as a matter of fairness.
成功登記者將會收到電郵確認 。 如有任何疑問，可以致電或 Whatsapp 5228 3930 查詢。
Successful registrants will receive confirmation by email. If you have any questions, you can call or Whatsapp 5228 3930.
Remarks:
In order to facilitate the registration and the issuing of electronic CPD certificate, please input your information as registered with the Optometrists Board in the following application form. Please refer to
https://www.smp-council.org.hk/op/en/content.php?page=reg_reg for your reference.
*如有任何爭議, 主辦機構保留最終決定權
* In the event of any dispute, the decision of the CE provider shall be final.
