HARD STOP — Podcast
Type of Design: Web and Brand Identity
Business Area: Media
A website for a podcast that never existed before: what trip are people willing to subscribe for, and what merchandise to donate extra for?
We are explorers who go all the way with the guest and reveal the personality hidden from the public. We created a detective character to emphasize the explorer archetype and bring it to life on the website. Oh yeah! We didn’t have references for a multi-platform podcast, so we decided not to do it “like everyone else” but to create a unique product.
Vision:
HARD STOP is a multi-platform podcast about successful people with a personal brand or a successful business. Listeners come to adopt their role models and solve problems in different areas of life.
The topics for conversations are varied, but their key goal is to get to the bottom of the truth. Turn strategies into a list of steps.
The topics for conversations are varied, but their key goal is to get to the bottom of the truth. Turn strategies into a list of steps.
“I have nothing more to add,” the guest is embarrassed. But we know that there is something!
Market:
Most competitors' websites are outdated and don’t perform any function besides information.
Task:
Create a brand identity that reflects the spirit of the podcast, then create a multi-landing, focusing on subscriptions and selling merchandise.
Idea and it’s essence:
The podcast's purpose is to study the guest, find connections in their life, find the truth and understanding that made them who they are now. Therefore, we decided to present our identity heroes as two optimistic detectives who explore a guest's life. The main emotion of the brand and the client is the Life Force.
How the customer feels about their brand: “I always want to be seen as the one who has the answer or can guide. And I believe James is the same. I need to give people a sense of power. Like, “Wow, I love this conversation! I get it! I feel energized my vitality is growing”.
How the logo was created:
The idea was that our podcast is like a journey into the guest's world. We, as listeners, want to become a part of this journey, we want to go through it with the guest from start to finish. At the most exciting moments of life, we want to stop and find answers to questions.
This became the basis of the logo idea, which we convey with the help of two contrasting fonts. The wide font is the hero's story, and the narrow font is our stop.
This became the basis of the logo idea, which we convey with the help of two contrasting fonts. The wide font is the hero's story, and the narrow font is our stop.
People listen to or watch podcasts because they want to be a part of them.
Website visitors are our guests. Together with podcast authors Nick and James, they can make discoveries and take a look behind the podcast scenes.
Each episode is an adventure where we search for the truth. And at the end of the road — always HARD STOP.
Made by League Design Agency
Design Director: Mike Samovarov
Team Leaders: Julia Zamiatina, Vadim Haidai
Graphic Designer: Vyacheslav Barladyan
Web Designer: Olga Varchenko
Creative Project Managers: Maryna Blyzniuk, Sergey Podobny
Case Design: Anna Fedorovych, Anton Bukoros
Team Leaders: Julia Zamiatina, Vadim Haidai
Graphic Designer: Vyacheslav Barladyan
Web Designer: Olga Varchenko
Creative Project Managers: Maryna Blyzniuk, Sergey Podobny
Case Design: Anna Fedorovych, Anton Bukoros
Important!
If you want to support Ukrainian designers and the entire Ukrainian people in the war for world independence from russian terrorism, please, follow the links below:
savelife.in.ua (charity fund)
u24.gov.ua/needs (an initiative of the President of Ukraine)
