FORMAT: Online (Zoom)
DATE: 5th & 6th October 2022
TIME: 2:00PM-4:00PM
FEE: 100,000UGX / $50
FACILITATOR: Enid Karen Nabumati, a Digital Communications Specialist.
Description
As many communications and public relations practitioners intensify posting and engaging target publics in online platforms, there is need for you as a professional to justify the return on investment to your organization, in terms of time, finance and human resources spent communicating in social media platforms like Facebook, Twitter and Instagram.
Whether organic or boosted posting and engagement, you need to show statistics of the benefits of your efforts to your organisation, including how your organisation’s brand is being mentioned in social media platforms.
You will acquire skills in brand tracking using the most comprehensive tools to generate metrics that you can use to improve the effectiveness of your digital communications as well as brand positioning in social media conversations. |
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You will be able to master how to generate and creatively present data analytics of your brand mentions, campaigns, hashtags, posts reach and engagement on Twitter, Facebook and Instagram. |
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Ultimate Multimedia Consult