Member Since 2021
WPBeginner
Palm Beach, FL
Syed Balkhi is the founder of WPBeginner, the largest free WordPress resource site that helps small businesses start their website.
When it comes to brand marketing, elevating your authentic story as an individual is just as important as company branding.
Business experts weigh in on the best ways to make a real difference in underserved neighborhoods.
Transparency paired with a consistent message on your company vision and values goes a long way in building brand awareness and trust.
Don't sleep on this trending social media engagement opportunity.
Access to the right technology can transform the employee experience and ensure maximum productivity and innovation from your team.
Modern companies should think beyond traditional philanthropic efforts and find ways to make a real difference for the people they serve.
Here's what marketing teams are counting on to improve their client conversion rates this year.
Finding startup investment capital doesn't have to be an obstacle to your success.
Amid performance review season, I understand the importance of embracing a holistic strategy that not only values individual contributions but also prioritizes fairness, open communication, and continuous improvement.
11 key areas that are crucial for business leaders to keep in-house if they want the company to stay on track.
Implement these innovations to give yourself back the time you deserve.
Here are 10 steps to consider taking before you sign the ownership agreement.
Here's how to build product and service momentum that continues to resonate with customers.
Leading experts share 20 tips to help managers and their employees find a reasonable work-life balance that gets the job done.
11 considerations to keep in mind as leaders reimagine their company's automotive strategies and mission to improve workflow processes and operations.
How do you measure the effectiveness of company initiatives and when should you switch gears?
To avoid rising employee turnover rates, address your company's weaknesses head-on.
Having a hard time finding potential new hires? Here are 18 methods for you to try at your next event.
11 essentials to consider before you announce your latest improvements.
14 business leaders discuss what to look out for and how to stay out of legal trouble.
When you're authentic and consistent, you can build a strong personal brand that supports and grows your business.
16 ways to find a happy medium in reaching your personal and professional life goals.
Don't rush your business decision-making process.
Implement these tips to quiet the noisy holiday promo rush and bring attention back to your company.
10 reasons to consider this sales and marketing tactic—especially if you are in the early stages of your organization.
If you're about to apply, consider these key points.
Consider these 13 design steps recommended by leading industry experts.
Inspire yourself to get stuff done in a new and improved remote work environment.
Here are 15 strategies to get you on the right path if you are still searching for personal and career fulfillment.
Apply these steps to disaster-proof your business in a volatile market.
Business leaders share insights on compensation equity.
Don't underestimate how the power of observation can help you grow your relationships as a leader.
Business thought leaders weigh in on their top online marketing methods.
Hope for the best. Plan for disruption.
Does your company practice what it preaches, consistently?
Giving every staff member a seat at the table can increase business morale and business growth.
Do you say yes to everything? Industry experts explain the benefits of clearing your plate at work.
Business leaders share best practices to help your company build trust and longevity—no matter which industry your business serves.
Having enough energy and focus to get through your workday starts with a good night's sleep and healthy habits.
Every mistake made as a manager is a learning opportunity and can sometimes even make you more successful.
Layoffs aren't the only way to cut overhead costs in a challenging economy.
In today's hyper-connected world, it's easy for criticisms and negative comments to spread like wildfire, potentially damaging your reputation and credibility.
A successful webinar will engage, educate and possibly persuade its target audience and keep the host top of their mind for their future needs.
Strike up a conversation that builds consumer trust about what your company stands for before you start pitching your product or service.
Forging successful connections at trade shows requires a solid strategy for attracting and retaining the attention of prospects.
Even the most successful companies can make missteps, and when those mistakes involve leadership, the consequences can be severe.
Sometimes, the biggest business challenges can yield the most valuable lessons for future success.
Make sure your organization is ready when Uncle Sam comes knocking.
12 ways managers and staff can command professional higher standards for themselves without obsessing or feeling anxious.
Business experts share their methods to grow your clientele through a more creative, strategic smartphone engagement.
Try these tips to nurture current B2B or B2C relationships and attract new ones.
Inspiring employees to address current business challenges—transparently and collaboratively—enables the opportunity to find innovative solutions for business growth.
Apply these tips to engage employees throughout the entire process.
Implement these 12 tips to keep your business aspirations on track without losing sight of big picture priorities.
Here's how employers can find a charitable organization to sponsor this holiday season and beyond.
Build a better business blueprint for higher-performance ratings and greater reach.
Be ready to end the deal with grace.
Implementing these top strategies may help your business stand out during one of the most competitive selling cycles of the year.
Creating higher workflow standards, and accountability across the board, empowers everyone to strive for success.
While email marketing can provide a great ROI, it has to be done the right way to make an impact.
Even if you're self-funded, there are affordable ways to recognize and reward your team for a job well done.
Success gaps are opportunities for any business to take its growth to the next level.
Here's how a CGI-AI-powered assistant can free up staff time and enable a smoother client journey.
Implement the following strategies to form better alliances for your products and services.
If you're strapped for cash, you can still find practical ways to launch and grow your new establishment successfully.
Taking a creative approach to maintaining personable business relationships is just as important.
Utilize these smart budgeting guidelines to keep your company thriving, instead of afloat.
How to keep your company's original mission relative to the future growth market.
Here are 15 tips to boost your confidence level and communication skills.
Every single person on your team—in the early days—needs to have an entrepreneurial spirit.
Here's what ignoring industry feedback can teach you.
15 ideas to build your confidence before the next presentation.
Here's how to build your public speaking skills and command a crowd's attention.
Do some spring cleaning by finding new ways to stay relevant and up-to-speed in your industry.
Feeling "stuck" can have a negative impact on multiple areas of your business. Thankfully, there are ways to reignite your creative spark.
13 tips to improve your social engagement skills and build better alliances.
Avoiding a few mistakes can go a long way to improve the effectiveness of your marketing.
If you're going through a rough patch generating new ideas for your next big launch, consider these tried and true methods.
Here are 12 tactics to help you remain level-headed in the heat of the moment.
No matter how limited your business budget is, every company should find room for these essential line items.
Today's leaders must set the tone for a company's branding and culture, and champion values that are important to their employees.
If you're outsourcing your content creation efforts, it's important to ensure your brand "voice" is consistent.
Bringing in high-quality business leads doesn't have to cost a ton of money.
When it comes to successful ad campaigns, simplicity is often the most effective approach.
Knowing when to stop a project that isn't going anywhere is an important skill every leader should develop.
To truly innovate and tap into your company's full creative potential, you need a diverse workforce with equal access to opportunities.
A poorly-crafted social media post can quickly spiral out of control, so it's important for leaders to have a strategy for moving forward.
Give the right leaders a creative space to help move your organization forward in the new year.
If you want to grow a successful business and be sure that your clients are satisfied, it's important to track their digital footprint and exposure to your brand—every step of the way. By doing so, you'll be able to quickly address any questions, concerns, or deal-breakers that may come up immediately. This will help in reassuring them that they've made the right decision engaging with your company's products and services.
If a team member exhibits low performance but high potential, it may be time to pivot them toward a different position.
As companies seek to win the war for tech talent, here are the positions business leaders want to fill in the new year.
Sometimes, it's not worth it to continue pouring resources into a product or service that's not gaining market traction.
In the mobile-first world, marketers need to consider how their message will be received on smartphones and tablets.
While most business owners turn to areas like marketing and IT to cut their budget, there are plenty of other places to find and eliminate "wasteful" spending.
A large potential client with instant brand-name recognition could boost your company's profile, but make sure the contract is worth your while before rushing to sign.
Remote and hybrid workplace environments are here to stay.
Here are 16 tips to consider before your staff members dive into training for the latest software tools.
Metacognition, or thinking about thinking, can be a powerful tool to help anyone make changes in their life.
There’s more to supporting the missions of nonprofits than just writing checks.
The best content in the world won't have a positive impact on your audience—or your bottom line—if nobody sees it.
If you’ll soon be getting back in the skies or on the road for business travel, take note of these smart tips.
The leaders of even the leanest startup teams can usually find ways to cut down their work hours and find a better balance for long-term success.
The holiday season may bring an influx of sales to your e-commerce business, but the right strategies can keep your customers coming back even in the off-season.
Don't let a limited budget stop you from promoting your new business.
When it comes to getting the word out about your business, your own online reputation can be a boon—if you manage it carefully.
Many people are intimidated by public speaking, but by following a few simple tips, you can calm your nerves and engage your audience.
Establishing a culture of self-accountability is a powerful thing to do.
The growing popularity of livestreamed video content can give businesses a great new way to connect with customers.
Even if you're self-funded, you can still find meaningful and cost-effective ways to recognize and reward your team's hard work.
Smart professionals know there's always an opportunity to learn more and hone new skills in the business world.
If you want to ensure you and your team have a healthy work-life balance, try these strategies for shortening the amount of time you’re devoting to your desk.
To accomplish a challenging goal, you've got to have the right game plan for your team.
Don't let multiple projects or big goals overwhelm you; instead, learn to prioritize and keep moving forward.
Building a successful brand is all about creating and engaging a community around your business.
You can't improve what you don't measure, so make sure you're keeping an eye on your customer experience metrics.
Most organizations have specific rules and protocols workers are expected to follow, as well as carefully developed missions and visions that are intended to guide the entire team's actions. However, employees won't just blindly follow these rules if the leaders who established them aren't modeling that behavior themselves.
Even in the growing gig economy, your business can still find ways to attract and retain top talent.
Stress is a natural part of life, but it doesn't have to derail your focus and productivity.
Writing informative content can set you and your organization up as experts in your industry—but only if it provides real value to your audience.
The ability to be creative is something that grows the more you work at it.
Every professional story includes some mistakes and missteps—including the stories of successful entrepreneurs and business leaders.
You’ve caught the attention of a new prospect—now you need to convince them you can really deliver what you’re promising.
Feeling like you don’t belong in the position you’ve achieved in your professional life can have a negative impact on your mental and emotional well-being, but there are ways to boost your confidence in your intrinsic abilities and qualifications.
A basic understanding of consumer psychology can help you drive trust, connections, and ultimately, sales.
There are smart ways to balance business growth with social responsibility (and even tie them together).
Customer retention may be cheaper than new lead generation, but you need the right strategies to successfully earn repeat business.
To achieve lasting success, company owners and leaders must learn how to establish long-term relationships with customers.
Artificial intelligence has the potential to streamline everything from data science to content creation.
It's never been more important for leaders to show their team members their appreciation than in the past several months—and there are many ways to do it.
By focusing on your customers' real needs, you’ll build outstanding products and deliver services that give you an edge.
If you want to build a brand that lasts, start by creating a community of like-minded consumers and advocates of your product or service.
Seeking capital to fund growth can come with strings attached, so it's important to ask yourself and your investors the right questions.
Hiring a truly diverse workforce begins with looking in all the right places for talent.
You can get a handle on whether your marketing campaigns are succeeding or stumbling by combining hard data with human feedback.
The future of automation is already here, and it's having an impact far beyond the tech industry.
Success in the modern business world depends on developing an authentic, genuine brand that makes customers feel understood and appreciated.
Anticipating challenges rather than just reacting to them puts you a step ahead in overcoming them.
Growth is a primary goal for almost every business, but if you don't have the right strategy for scaling up, it may hurt your business in the long run.
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