Netflix’s Biggest Rival Isn’t Hulu or Amazon—It’s YouTube
- Netflix gets the most streaming time at 31%, Nielsen finds
- Time spent streaming has doubled in less than two years
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In the fight for America’s attention, Netflix Inc.’s closest streaming competitor isn’t Amazon or Hulu. It’s YouTube.
That’s according to a report from measurement firm Nielsen, which found that consumers spent 19% of their TV viewing time on a streaming service in the fourth quarter of 2019. That’s double the 10% level in early 2018.