In the quickly evolving world of digital marketing, it can be hard to stay on top of all the tools and opportunities offered by the Facebook family of products and services. We created Blueprint to help advertisers get the most out of our powerful marketing platforms. With over one million course enrollments, Blueprint has helped marketing professionals and people from businesses of all sizes succeed through Blueprint eLearning modules and from the hands-on training at Blueprint Live. And we're continuing to expand. Blueprint is partnering with secondary education institutions to incorporate the elearning coursework into their curricula, starting with Miami Ad School.

Today, we're excited to announce the launch of a third pillar in the Blueprint family: Blueprint Certification. Blueprint Certification is Facebook’s global credentialing program for digital advertising professionals. As the most advanced-level program, Blueprint Certification demonstrates expertise across the Facebook family of products and services, including advertising on Instagram and Messenger.

No matter what your role is in the advertising industry, Blueprint Certification can give you the edge you need. Blueprint Certification helps digital advertising professionals differentiate themselves in a competitive job market, provides the advertising industry with a better understanding of Facebook advertising to help maximize ROI and gives businesses a way to select and retain people with expertise in the Facebook family of products and services. Blueprint Certification is not only the most rigorous and reliable measure of Facebook advertising competency, it's the only one officially recognized by Facebook.

Here's how Blueprint Certification works:

Targeted to digital media planners, will be available at launch. This credential is awarded to digital advertising professionals who are proficient in planning successful Facebook advertising campaigns.

Targeted to digital media buyers, this credential is awarded to digital advertising professionals who are proficient in creating and buying Facebook advertising for maximum campaign impact. This will be available in the coming weeks.

Once an individual has selected their certification path, they'll have the opportunity to prepare for and take two secure, proctored exams: the Facebook Advertising Core Competencies exam, and then the exam in their chosen specialty. These exams have been designed to rigorously measure advanced-level competency in understanding and applying the skills required for the associated job roles. In most cases the exams can be taken with an online proctor in the convenience and privacy of one's office or home.

Once the exams are passed, the individual will receive a digital badge that can be uniquely verified online by anyone they choose to share it with. The Blueprint Certification badge can be shared on Facebook and other social media, embedded in a website or blog or included it in an email signature or electronic résumé. Recertification requirements must be completed annually to demonstrate ongoing proficiency and maintain certification status as the Facebook family of products and services continues to evolve.

Blueprint Certification is now available worldwide. All exams are initially available in English, with other languages rolling out as they become available.

Learn more about Blueprint Certification and set yourself apart as a Facebook Certified Professional today.

Facebook Blueprint: With more than one million enrollments around the world, Blueprint's eLearning courses help marketers better leverage Facebook advertising to drive real business results. Currently, the top five countries using Blueprint are the US, India, Brazil Mexico and South Korea.