Tracking China’s Culture and Entertainment Shapers

He commissions and creates content for luxury arts & culture short-form video channel Nowness. Overseeing teams in offices in London and Shanghai, dictating overall channel strategy as well as editorial/creative direction of the platform, both editorially and commercially. Working with partners like Harrods, Burberry, Gucci, Saint Laurent and Sony Records to create content-led campaigns activated through the platform and its properties.

He’s Editorial Director of the Dazed Media group, and oversees and inputs on the overall editorial and creative direction as well as digital growth of Dazed Media platforms including Dazed & Confused, AnOther, Another Man, and Nowness. In 2018, he launched Dazed Media’s first new print title and digital platform in a decade, the Gen Z-focused Dazed Beauty, a new beauty channel celebrating youth identity, self-expression, creativity and innovation, for which I serve as editor-in-chief.

NOWNESS first launched its official WeChat and Weibo accounts in 2012, and first alluded to creating China-focused content in 2017, when Modern Dazed, a joint venture between Modern Media and Dazed Media, took a majority stake in the multimedia platform, and named K11 founder Adrian Cheng, its creative advisor and vice chairman.

 The global video channel and multimedia platform highlighted a new breed of creative talent from China’s millennials and Gen-Z’s that’s setting the stage for the market’s youth culture and entertainment. A unique, multilayered creative ecosystem, shining a light on the powerful forms of self-expression and untold subcultures present today

« The China Wave » Summer 2019 film series, profiled a new era of Chinese creative expression that is rewriting the rules on conventional art, filmmaking, music and performance 

According to Cheng, Nowness is a breath of fresh air in the congested content industry in China. In keeping with the growing experiential luxury trend, Modern Dazed also takes Nowness offline through projects with K11, and explore ways to link its multi-media creative platform to e-commerce