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The Sift Fraud Intelligence Center

Explore industry data, consumer insights, emerging threats, and expert guidance from the leader in AI-powered fraud prevention.

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Increase in blocked scams in Q1 2025 vs. Q1 2024

Blocked Scam Icon

+50%

across the Sift Network

Consumer Insights on AI*

70% say scams have gotten harder to spot in the last year.

70%

61% are extremely or very concerned about AI-driven scams.

52% are extremely or very concerned about the security of their personal information when using GenAI tools.

Disclosing Personal Information to GenAI Tools*

31% of consumers admit to entering personal or sensitive information into a GenAI tool. Here’s the breakdown:

55% email address

49% phone number

44% home address

33% financial information

22% information about employer

21% information that’s not yet public

14% company trade secrets

Fraud Identity Signals

payment-methods-icon

36%

More payment methods

IP-address-icon

20%

Fewer IP addresses

fraud-hours-icon

10pm - 5am

Peak hours for fraudulent transactions

Payment Types With the Highest Fraud Rate

Loyalty Points IMG Fraud Center

6.19%

Loyalty Points

Financing IMG Fraud Center

5.15%

Financing

Prepaid Card IMG Fraud Center

4%

Prepaid Card

Younger Consumers Are More Confident, And More at Risk*

Gen Z

52% are completely or very confident they’d be able to identify a scam that was created using AI.

30% have been phished successfully.

Millennials

44% are completely or very confident they’d be able to identify a scam that was created using AI

23% have been phished successfully.

Gen X

30% are completely or very confident they’d be able to identify a scam that was created using AI.

19% have been phished successfully.

Baby Boomers

13% are completely or very confident they’d be able to identify a scam that was created using AI.

12% have been phished successfully.

*On behalf of Sift, Researchscape International polled 1,033 adults (aged 18+) across the United States via online survey in May 2025.

Alexander-Hall-Fraud-Center-Quote

Alexander Hall, Trust and Safety Architect at Sift

"AI has become rocket fuel for fraudsters, allowing cybertheives to bypass detection with speed, scale, and sophistication. Businesses need to harness AI to fight the new age of fraud all while reducing friction for their legitimate consumers, which is key to establishing identity trust and profitable growth.”

Fraud's impact on customer loyalty

Percent of consumers who would abandon a brand due to fraud

68% of consumers would no longer use or shop on a site where they had been a victim of payment fraud.

68% of consumers would no longer use or shop on a site where they had been a victim of payment fraud.

80% due to account takeover

84% due to fake or misleading content

28% of consumers would permanently stop shopping with the brand or business and seek another provider.

Data represents responses to multiple surveys of U.S. adults conducted by Sift between 2020–2025.

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