CTR – Click Through Rate
CTR (Click Through Rate) measures how often people click your link after seeing it. In short: it tells you whether your link, message or CTA works.
CTR formula
CTR = (Number of Clicks ÷ Number of Impressions) × 100%
Why CTR matters for short links
- Shows engagement quality, not only reach.
- Tests link readability & placement.
- Improves A/B tests and creative decisions.
Improving CTR with Cuttly
- Use clean vanity slugs.
- Use branded domains for trust.
- Track performance in Analytics & Heat Maps.
URL Shortener
Cuttly simplifies link management by offering a user-friendly URL shortener that includes branded short links. Boost your brand’s growth with short, memorable, and engaging links, while seamlessly managing and tracking your links using Cuttly's versatile platform. Generate branded short links, create customizable QR codes, build link-in-bio pages, and run interactive surveys—all in one place.
Cuttly More Than Just a URL Shortener
Cuttly is a comprehensive, ever-evolving platform for link shortening that combines innovation and user-friendliness to deliver a seamless experience in managing and shortening URLs.
