GDPR & Analytics

The General Data Protection Regulation (GDPR) defines how personal data must be collected and processed within the EU. Analytics used for measuring short link performance must follow principles such as minimization, transparency and purpose limitation.


Compliance & Safety

How Cuttly processes link analytics

When someone clicks a short link created with Cuttly, the platform records technical click information related to that link. This includes device type, operating system, browser version, language settings, referring site or platform, approximate country-level location and timestamp of the click.

This data is collected solely for the purpose of generating link-level analytics for the owner of the short link. Analytics are shown in an aggregated form — grouped per link or per campaign — and are not tied to individual people or user profiles.

Cuttly does not create or maintain profiles of end users who click links, and does not associate click data with identifiable natural persons. The information recorded during a click cannot be used to identify any individual end user.

Link analytics in Cuttly describe the activity of the link itself (how it performs, when it is used, which devices access it), not the identity of the people interacting with it.

URL Shortener

Cuttly simplifies link management by offering a user-friendly URL shortener that includes branded short links. Boost your brand’s growth with short, memorable, and engaging links, while seamlessly managing and tracking your links using Cuttly's versatile platform. Generate branded short links, create customizable QR codes, build link-in-bio pages, and run interactive surveys—all in one place.

Cuttly More Than Just a URL Shortener

Cuttly is a comprehensive, ever-evolving platform for link shortening that combines innovation and user-friendliness to deliver a seamless experience in managing and shortening URLs.