Open Redirects (Security)
An open redirect occurs when a link forwards to a destination that wasn’t validated, enabling phishing or reputation abuse. Shorteners should restrict and log target changes.
Compliance & Safety
Risks
- Phishing via trusted domains.
- Analytics pollution and misattribution.
- Brand and deliverability impact.
With Cuttly in practice
Cuttly validates destinations, records edits, and can disable suspicious links. Track changes via API or exports; view bot vs human in Analytics.
URL Shortener
Cuttly simplifies link management by offering a user-friendly URL shortener that includes branded short links. Boost your brand’s growth with short, memorable, and engaging links, while seamlessly managing and tracking your links using Cuttly's versatile platform. Generate branded short links, create customizable QR codes, build link-in-bio pages, and run interactive surveys—all in one place.