Introducing 2s.ms domain: A Powerful Shortener for TRAI-Compliant SMS Campaigns in India

Discover how Cuttly’s 2s.ms domain simplifies compliance with TRAI SMS regulations in India. Effortlessly create short, compliant links with headers (prefix) while maximizing space for dynamic content or the short link name.

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At Cuttly, we are continuously evolving to meet our users' needs, particularly when it comes to adapting to industry regulations. We’re thrilled to introduce 2s.ms domain, a highly optimized domain specifically designed to comply with Telecom Regulatory Authority of India (TRAI) guidelines for SMS campaigns.

With 2s.ms domian, you can now create short URLs that include the required HEADERs, ensuring that your SMS marketing campaigns fully adhere to TRAI's regulations while giving you maximum space for the dynamic part of your link.

Why 2s.ms domain?

2s.ms domain is not just another short domain. The name itself is a nod to SMS marketing, symbolizing "to SMS"—making it the perfect choice for your SMS link shortening needs. The domain is exceptionally short, using only 14 characters including the required https://. When combined with your HEADER, which adds 7 characters, the total length of the URL comes to 21 characters, leaving a full 9 characters available for the dynamic part of your short link—far more than what most other shorteners can offer.

This efficient use of characters makes 2s.ms domain an ideal solution for businesses looking to comply with TRAI's 30-character limit while still keeping their SMS campaigns clear and impactful.

How 2s.ms domain Supports TRAI Compliance

1. TRAI Regulations Overview
In India, TRAI mandates that all SMS marketing campaigns must include a HEADER—a unique identifier that ties the message to a specific sender or campaign. Without a compliant URL structure, SMS messages may be blocked by telecom operators, preventing your messages from reaching your audience.

By using 2s.ms domain, you can easily add the required HEADER to your shortened URLs, ensuring full compliance with TRAI’s SMS regulations. For example:

https://2s.ms/HEADER/{dynamicShortLinkID}

This format meets TRAI’s requirements, ensuring smooth message delivery across India's telecom networks.

2. Maximized Character Space
SMS marketing thrives on brevity, and every character counts. With the 2s.ms domain, you get one of the shortest URL structures available for compliant SMS campaigns. By keeping your URLs concise, you can use the remaining characters for clear and action-driven messaging.

3. Custom Domains and HEADER Support
In addition to 2s.ms domain, Cuttly also offers support for your custom domains with HEADERs. Whether you want to use your branded domain or the generic 2s.ms domain, you can easily integrate HEADERs to meet TRAI regulations.

https://yourbrnd.link/HEADER/{dynamicShortLinkID}

This flexibility gives your campaigns a professional and branded touch while staying fully compliant.

Benefits of Using 2s.ms domain and Custom Domains for SMS Campaigns

Compliance with TRAI’s 30-Character Limit: 2s.ms domain allows you to shorten URLs that stay within TRAI’s 30-character SMS limit, ensuring that your messages are delivered successfully without being blocked.

Brand Recognition with Custom Domains: While 2s.ms domain is an excellent generic solution, Cuttly also supports the use of custom domains, allowing you to keep your branding consistent across all marketing channels.

Optimized for SMS Marketing: Whether you choose 2s.ms domain or a custom domain, Cuttly ensures that your SMS links are concise, readable, and fully compliant with India’s telecom rules. By optimizing your URLs, you can focus on engaging your audience with clear, action-oriented messages.

Flexible Integration and Tracking: You can use your links with or without the prefix (HEADER) in other campaigns, such as email and social media, while still benefiting from Cuttly's advanced analytics and tracking features.

Start Using 2s.ms domain for Your SMS Campaigns Today!

Complying with TRAI regulations is critical to ensuring that your SMS campaigns reach their intended audience. With 2s.ms domain and Cuttly’s tools for custom domains, you can create short, compliant URLs that deliver results.

Get started with 2s.ms domain and take your SMS marketing to the next level by ensuring regulatory compliance and maximizing your message’s impact.

Check out more details in our complete guide on TRAI compliance.

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