Email Deliverability & Links
Short links influence deliverability. Branded, HTTPS links build trust and avoid common red flags in spam filters while keeping CTAs measurable.
eCommerce & Social
Best practices
- Use a branded domain for links (avoid generic hosts in newsletters).
- Serve all links over HTTPS with valid SSL/HSTS.
- Limit URL parameters in visible copy; keep UTM consistent.
With Cuttly in practice
Create branded CTAs via URL Shortener, apply UTMs, and track performance in Analytics.
URL Shortener
Cuttly simplifies link management by offering a user-friendly URL shortener that includes branded short links. Boost your brand’s growth with short, memorable, and engaging links, while seamlessly managing and tracking your links using Cuttly's versatile platform. Generate branded short links, create customizable QR codes, build link-in-bio pages, and run interactive surveys—all in one place.