Integrations: Zapier & Make
Zapier and Make connect Cuttly to hundreds of other apps — enabling link automation workflows without writing a single line of code.
Definition
Zapier and Make (formerly Integromat) are automation platforms that connect applications through event-driven workflows. They expose Cuttly's API capabilities as pre-built connectors — allowing non-developers to build link automation workflows using a visual interface rather than API code.
A Zapier or Make workflow ("Zap" or "Scenario") consists of a trigger (something that happens in one app) and one or more actions (things that happen in other apps in response). Cuttly provides both trigger and action blocks:
- Cuttly as an action: create a short link, shorten a URL — triggered by events in other apps (new row in Google Sheets, new product in Shopify, new form submission, etc.)
- Cuttly as a data source: retrieve analytics for a link — used as a step in a workflow that collects and routes data from Cuttly to other systems
Available Integrations
Cuttly connects to the following automation platforms:
| Platform | Available |
|---|---|
| Zapier | ✓ |
| Make (Integromat) | ✓ |
| Zoho Flow | ✓ |
| OttoKit | ✓ |
| Pabbly Connect | ✓ |
| ViaSocket | ✓ |
| Pipedream | ✓ |
Full integrations list: cutt.ly/resources/integrations.
Example Automation Workflows
- New product published in Shopify → Zapier creates a Cuttly branded short link for the product page → writes the short URL back to the product's metafield → short link is available for all marketing channels
- New row added to Google Sheets → Make creates a Cuttly short link using the destination URL from the row → writes the generated short URL and QR Code URL back to the sheet
- New documentation page published in Notion → Zapier creates a Cuttly short link for the page → posts the short link to a Slack channel for the team
- New contact enters a HubSpot sequence → Zapier creates a unique Cuttly short link for each onboarding resource → adds the short links as contact properties for use in personalised email templates
- Weekly schedule → Make retrieves the previous week's analytics from Cuttly for configured campaign links → writes data to a Google Sheet → triggers a weekly summary email
Zapier / Make vs Direct API: Decision Guide
| Factor | Use Zapier / Make | Use API directly |
|---|---|---|
| Technical skill required | None — visual builder | Developer required |
| Trigger app has connector | Ideal — pre-built integration | Build the trigger yourself |
| Modification ease | Easy — drag and drop | Requires code change |
| Volume | Low-to-medium (automation platform costs scale with operations) | Better for high volume |
| Custom logic complexity | Limited to platform capabilities | Unlimited |
| Embedding in own app | Not suitable | Required |
Related Terms
FAQ
What can I automate with the Cuttly Zapier integration?
Create short links when events happen in other apps (new Shopify product, new Google Sheets row, new form submission, new CMS page). Write generated short URLs back to source systems. Post links to Slack. Retrieve analytics on a schedule and write to spreadsheets. No code required — visual workflow builder.
When should I use Zapier/Make instead of the API?
When you need no-code integration, when the trigger app already has a Zapier/Make connector, or when the workflow is simple enough for a visual builder. Use the API directly when embedding in your own application, when volumes are very high, or when custom logic exceeds what automation platforms support.
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URL Shortener
Cuttly simplifies link management by offering a user-friendly URL shortener that includes branded short links. Boost your brand’s growth with short, memorable, and engaging links, while seamlessly managing and tracking your links using Cuttly's versatile platform. Generate branded short links, create customizable QR codes, build link-in-bio pages, and run interactive surveys—all in one place.
Cuttly More Than Just a URL Shortener
Cuttly is a comprehensive, ever-evolving platform for link shortening that combines innovation and user-friendliness to deliver a seamless experience in managing and shortening URLs.
