Multi-channel Attribution
Multi-channel attribution allocates credit for conversions across channels such as social, search, email, and offline QR. It tells you which mix actually drives outcomes.
UTM & Campaigns
Attribution models
- Last click: credits the final touchpoint.
- First click: credits the first discovery.
- Linear / time-decay: splits credit across touchpoints.
With Cuttly in practice
Use consistent UTM parameters per channel. Aggregate performance by tags in Campaigns and compare against your analytics model.
URL Shortener
Cuttly simplifies link management by offering a user-friendly URL shortener that includes branded short links. Boost your brand’s growth with short, memorable, and engaging links, while seamlessly managing and tracking your links using Cuttly's versatile platform. Generate branded short links, create customizable QR codes, build link-in-bio pages, and run interactive surveys—all in one place.