Short Link Readability

Readable short links are easier to trust and share, especially in print or audio. Good slugs clarify destination and increase click-through rates.

---

Practical rules

• Use lowercase, hyphens, and meaningful words (e.g., /launch-offer).
• Avoid ambiguous characters (O/0, I/l).
• Keep it short; cut noise from UTM-heavy targets.

With Cuttly in practice

Create branded slugs in URL Shortener and measure the CTR improvement in Analytics.