CTA Tracking

CTA tracking connects link clicks with downstream actions—sign-ups, purchases, or downloads—so you can compare copy and placement by real outcomes.


Measurement & Optimization

Best practices

  • Use UTMs to attribute channel and creative.
  • A/B test destinations via link rotation.
  • Compare CTR vs conversion rate; optimize for outcomes, not clicks.

With Cuttly in practice

URL Shortener

Cuttly simplifies link management by offering a user-friendly URL shortener that includes branded short links. Boost your brand’s growth with short, memorable, and engaging links, while seamlessly managing and tracking your links using Cuttly's versatile platform. Generate branded short links, create customizable QR codes, build link-in-bio pages, and run interactive surveys—all in one place.

Cuttly More Than Just a URL Shortener

Cuttly is a comprehensive, ever-evolving platform for link shortening that combines innovation and user-friendliness to deliver a seamless experience in managing and shortening URLs.