Short Links in Email
Email CTAs work better with short, branded links. They are easier to style, don’t break across lines, and provide reliable channel attribution with UTMs.
Best practices
- Use branded domain + meaningful slugs in visible CTAs.
- Add UTM parameters to distinguish automations vs newsletters.
- Test link positions and copy via A/B link rotation.
With Cuttly in practice
Create CTAs with short links, attach UTMs, and analyze performance in Analytics. Compare campaigns in Campaigns.
URL Shortener
Cuttly simplifies link management by offering a user-friendly URL shortener that includes branded short links. Boost your brand’s growth with short, memorable, and engaging links, while seamlessly managing and tracking your links using Cuttly's versatile platform. Generate branded short links, create customizable QR codes, build link-in-bio pages, and run interactive surveys—all in one place.
Cuttly More Than Just a URL Shortener
Cuttly is a comprehensive, ever-evolving platform for link shortening that combines innovation and user-friendliness to deliver a seamless experience in managing and shortening URLs.
