URL Shortener

A URL shortener converts a long web address into a short, readable link that’s easier to share and measure. A modern shortener also supports custom aliases, branded domains, analytics, QR codes, and destination edits without changing the public link.

---

How it works

A click on a short link triggers a server lookup of its alias and returns a 301/302 redirect to the destination URL. While redirecting, the platform records analytics: clicks, sources, devices, OS, browsers, languages, and geolocation. Good platforms also allow A/B rotation and dynamic destination changes.

Why it matters for marketing

• Trust & CTR: short, readable, branded links gain more clicks than long, opaque URLs.
• Measurement: link analytics connect content and outcomes (clicks, timing, channels).
• Agility: you can update destinations without reprinting or resending the link.

With Cuttly in practice

Create branded short links, design QR codes, and analyze performance in Link Analytics. Group tagged links with Campaigns to see aggregated results.

Best practices

• Use a branded domain and clear slugs (e.g., /summer-offer).
• 301 for stable public links.
• Standardize UTM naming; avoid double-tagging destinations.