Cuttly for Agencies How Modern Agencies Use Link Management

Digital agencies operate in a fast-paced environment that demands measurable results, clear communication, and consistent branding across every channel. Whether an agency focuses on performance marketing, social media, SEO, branding, content production, PPC, influencer collaboration or omnichannel campaigns, links play a critical role. Links are the connectors between creative output and measurable business results. This guide explains how agencies use Cuttly as a link management platform — from analytics and branded domains to QR Codes, automation workflows, client workspaces and reporting dashboards. For a full overview of the platform, visit the Cuttly Platform Overview.

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Why Agencies Need Link Management

Modern agencies manage campaigns across multiple platforms, channels and formats. Every post, ad, campaign, QR placement and email includes links that need to be:

• trackable at scale,
• easy to organise by client or project,
• branded with consistent identity,
• performance-ready with analytics and reporting,
• compatible with automation tools.

Without a dedicated link system, agencies often struggle with scattered URLs, inconsistent naming conventions and limited visibility across campaigns.

How Agencies Use Cuttly

Agencies use Cuttly in several core areas of their operations, depending on client needs and workflows.

Campaign Management

Cuttly allows agencies to group multiple campaign links under shared tags. This provides a single, aggregated view of:

• multi-platform click activity,
• referral performance,
• creative testing,
• A/B experiments,
• platform-level engagement patterns.

For multi-link grouping, see the Campaigns Tool.

Branded Domains for Client Identity

Agencies often manage multiple branded domains — one for each client. This helps maintain the client’s brand identity across marketing channels. Domains can be used for:

• campaign links,
• QR Codes,
• link-in-bio microsites,
• promotional materials.

Link-in-Bio Pages for Brands & Creators

For clients who operate on social media — brands, creators, influencers or businesses — agencies use Cuttly to build Link-in-bio hubs hosted on:

• cutt.bio
• cutt.ly
• custom branded domains

Learn more about Link-in-bio features in the Link-in-Bio Tool.

QR Code Campaigns

QR Codes are essential for agencies running offline, hybrid or event-based campaigns. Cuttly provides QR Codes for every short link, with analytics that track:

• scan locations,
• scan timing,
• device types,
• regional engagement.

See additional details in the QR Code Guide.

Analytics as a Reporting Foundation

Agencies deliver results to clients — and analytics are central to that value proposition. Cuttly tracks:

• total and unique clicks,
• device breakdown (mobile, desktop, tablet),
• OS and browser types,
• geographic distribution,
• language indicators,
• hourly engagement behaviour,
• referrers and traffic sources,
• bot filtering.

Complete documentation can be found in the Analytics Guide.

Client Workspaces & Collaboration

Many agencies maintain separate client workspaces where each client’s:

• links,
• domains,
• Campaigns,
• QR Codes,
• Link-in-bio pages

are kept fully isolated. This structure reduces confusion, protects privacy and simplifies reporting.

Automation for Agencies

Agencies often automate link tasks to scale their output:

• auto-generating links for new blog posts,
• creating links inside scheduling tools,
• embedding short links in CRM-driven emails,
• automatically tagging links based on campaign type,
• redirect updates through automated workflows.

Automation options are listed in the Integrations Hub.

Team API & Regular API for Agencies

Agencies that build custom dashboards or manage large client portfolios use Cuttly’s APIs: Regular API and Team API.

These APIs help automate:

• bulk link creation,
• analytics ingestion,
• domain routing,
• Link-in-bio updates,
• QR generation,
• tag assignment.

Influencer & Creator Campaigns

Agencies managing influencer marketing use short links to measure:

• traffic per influencer,
• per-post engagement,
• platform-specific performance,
• multi-channel interactions.

Links can be grouped by tags to create per-influencer reports.

Offline-to-Online Agency Projects

Agencies involved in event marketing, retail, OOH advertising or packaging design use QR Codes and short links to measure offline engagement.

• event signage,
• print advertising,
• store displays,
• product packaging,
• experiential activations.

Where Cuttly Fits in the Agency Ecosystem

Cuttly provides agencies with a unified environment for:

• URL shortening,
• branded domains,
• QR Codes,
• Link-in-bio microsites,
• analytics dashboards,
• Campaign (tag-based) reporting,
• automation workflows,
• API integration,
• team collaboration,
• client workspace separation.

Agencies using platforms like Cuttly benefit from consolidated campaign management, analytics clarity and streamlined client reporting.

Conclusion

Digital agencies rely on link management platforms to execute fast-moving, multi-channel campaigns with precision and clarity. URL shortening is only the foundation — the full ecosystem includes branded domains, QR Codes, analytics, Link-in-bio hubs, automation workflows and collaborative client workspaces. With clear structure and detailed insights, agencies can measure performance, refine strategies and deliver strong results across every touchpoint.

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To explore a unified approach to link management for agencies, visit the Cuttly Platform Overview.