Cuttly for Events & Conferences A Guide to Modern Link Management for Event Organisers

Events and conferences require fast, clear and highly accessible communication. Whether managing attendee registrations, exhibitor onboarding, speaker materials, schedules, venue navigation, surveys or sponsor promotions — every touchpoint relies on links. Event experiences are increasingly digital-first and hybrid, blending in-person participation with cross-channel interactions. Cuttly provides event organisers with a unified system for short links, QR Codes, branded URLs, analytics, Link-in-bio pages, surveys, automation and API workflows. For a complete overview of the platform, visit Cuttly Platform Overview or the main page Cutt.ly.

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Why Events & Conferences Need Link Management

Events generate dozens or hundreds of critical URLs, including:

• ticketing and registration links,
• event schedules,
• speaker profiles and decks,
• venue maps,
• session-specific resources,
• exhibitor onboarding portals,
• workshop materials,
• Wi-Fi access instructions,
• sponsor offerings,
• feedback and post-event surveys.

Without structured link management, event experiences become fragmented — confusing for attendees and difficult for organisers to track.

Short Links for Event Communication

Event URLs are often long, especially when generated by ticketing systems, CRM tools or conference platforms. Cuttly short links make communication:

• cleaner for signage and printed materials,
• easier to share verbally or during sessions,
• ideal for digital programs or newsletters,
• mobile-friendly for on-site scanning,
• consistent across teams and partners.

QR Codes for On-Site & Hybrid Experiences

QR Codes are essential tools for event organisers. Use cases include:

• check-in and badge pickup,
• agenda access and live updates,
• session resources,
• exhibitor profiles,
• sponsor promotions,
• floor plans and venue maps,
• on-site lead capture,
• event guidelines and safety information.

Cuttly automatically generates QR Codes for all short links, making it ideal for posters, displays, badges or digital kiosks.

QR capabilities described in the QR Code Guide.

Link-in-Bio Pages for Event Hubs

Large events and conferences often need a single place where all essential information lives. Cuttly Link-in-bio pages work perfectly as:

• multi-day event hubs,
• speaker resource collections,
• exhibitor information portals,
• sponsorship overview pages,
• workshop material hubs,
• QR-powered “Welcome” or “Start Here” pages.

These pages can run on cutt.bio, cutt.ly or custom domains. Explore the Link-in-Bio Tool.

Campaign Tags for Sessions, Tracks & Sponsors

Tags (Campaigns) help organisers classify and analyse links by:

• event tracks,
• session types,
• speaker categories,
• sponsorship tiers,
• exhibitor clusters,
• registration phases,
• location or venue zones.

Aggregated analytics show which content performed best across channels.

Learn more in the Campaigns Tool.

Analytics for Attendee Engagement

Analytics give organisers important insights, such as:

• when attendees accessed schedules,
• which sessions attracted the most interest,
• device types across attendees,
• time-of-day peaks,
• geographic interests for hybrid events,
• link performance across marketing channels.

These metrics help improve future event planning, content strategy and communication.

Full breakdown available in the Analytics Guide.

Surveys & Feedback Forms

Cuttly Surveys enable organisers to gather:

• attendee feedback,
• session ratings,
• speaker evaluations,
• exhibitor satisfaction,
• sponsor performance feedback,
• post-event polls and insights.

Short survey links and QR-powered access make participation seamless.

Automation for Event Teams

Automation helps organisers manage repetitive tasks such as:

• creating links for speaker materials,
• updating event hubs automatically,
• tagging links per day or track,
• triggering follow-up communication,
• generating QR Codes for signage,
• syncing analytics to BI dashboards.

See integrations in the Integrations Hub.

API Workflows for Event Platforms & Technology Teams

Event tech teams or agencies can integrate Cuttly through the Regular API or Team API.

API-level usage includes:

• auto-generating links for each session or speaker,
• building custom event dashboards,
• integrating QR Codes with ticketing systems,
• tracking engagement across virtual session content,
• pulling analytics for organisational reporting,
• multi-team operations for large conferences.

Where Cuttly Fits in the Event Ecosystem

Cuttly empowers event organisers with:

• short links for smooth communication,
• QR Codes for on-site and hybrid experiences,
• Link-in-bio pages as event hubs,
• campaign-level organisation for sessions,
• analytics for attendee behaviour,
• automation and API integrations,
• branded short domains for consistent identity,
• feedback surveys for continuous improvement.

These features support events of all sizes — from local meetups to multi-day conferences — enabling clearer communication and better attendee engagement.

Conclusion

Modern events rely on digital experiences as much as physical ones. Cuttly streamlines event communication, brings clarity to hundreds of links, enhances branding, simplifies QR usage, enables automation and provides audience insights through analytics. For event planners, conference organisers, exhibitors and sponsors, link management helps strengthen engagement, navigate logistics and deliver a seamless attendee experience.

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To explore link management for events of any scale, visit the Cuttly Platform Overview or Cutt.ly.