How Cuttly Works A Complete Overview of the Link Management Platform

Cuttly is a full link management platform that brings together URL shortening, branded domains, QR Codes, analytics, Link-in-bio pages, Campaign tagging, automation and team collaboration in a unified environment. Unlike manual link tracking or fragmented tools, a link management workflow integrates the entire lifecycle of a link — creation, organisation, routing, analytics and optimisation. This guide explains how Cuttly works internally and how its components fit together to support creators, teams, SaaS companies, marketers and organisations of all sizes. For a platform summary, visit the Cuttly Platform Overview.

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The Core Idea Behind Cuttly

Cuttly is designed around a simple but powerful concept: every link represents a measurable user interaction. Whether shared in social media, email, SMS, product documentation, onboarding flows or offline materials, each link reveals valuable behaviour data. Cuttly centralises link-related tools into one place and turns these interactions into structured insights.

Cuttly’s Link Lifecycle

The platform follows a multi-stage link lifecycle:

• Create – generate short links or branded links with custom slugs;
• Organise – assign tags, group links, manage domains, create Link-in-bio hubs;
• Share – use links across channels or generate QR Codes;
• Track – observe engagement behaviour using analytics;
• Optimise – adjust routing, update destinations, refine campaigns.

At each stage, Cuttly offers tools to enhance clarity, performance and workflow automation.

URL Shortening

3.1 Clean Short Links

Short links reduce complexity and help maintain readability, especially in SMS, social media and printed materials. Cuttly generates unique slugs or allows users to define custom slugs.

3.2 Branded Short Links

Brands can use their own domains such as go.yourbrand.com to maintain identity and trust across all shared content. Branded domains integrate seamlessly with analytics, campaigns and QR workflows.

QR Code Generation

Cuttly automatically generates QR Codes for every short link. QR features include:

• standard and branded QR designs,
• single-link or campaign-based codes,
• QR tracking via link analytics,
• compatibility with offline marketing, packaging, events and product instructions.

More details in the QR Code Guide.

Link-in-Bio Pages

Cuttly provides Link-in-bio tools for creators, SaaS companies, brands and organisations that need to present multiple links under a single destination. These pages can be hosted on:

• cutt.ly
• cutt.bio
• your own branded domain

Explore the Link-in-Bio Tool.

Analytics Engine

Cuttly’s analytics reveal how audiences interact with links across channels. Analytics include:

• total & unique clicks,
• hourly activity patterns,
• device types & operating systems,
• browsers,
• geographic breakdowns,
• language preferences,
• traffic sources & referrals,
• bot filtering.

See the full Analytics Guide.

Campaigns (Tag Analytics)

Cuttly’s Campaigns feature groups multiple links under shared tags, creating aggregated reports. Tag Analytics help users identify:

• which campaigns perform best,
• which content drives engagement,
• how multi-channel flows interact,
• hourly and geographic behaviour patterns.

Learn more in the Campaigns Tool.

Automation & API Workflows

Cuttly integrates with automation platforms such as Zapier, Make, Pabbly and n8n — and offers two API tiers: Regular API and Team API.

Automation enables:

• automatic short link creation based on triggers,
• bulk link generation,
• analytics retrieval for dashboards,
• automated routing updates,
• multi-link workflows for product or campaign pipelines.

Team Collaboration & Workspaces

Teams can share branded domains, Campaign tags, links, Link-in-bio pages and analytics dashboards within collaborative workspaces. Access permissions help organisations control editing, creation, analytics or domain management.

SMS & Regional Compliance Tools

Some regions, such as India, require special SMS formatting such as TRAI Headers. Cuttly supports SMS-ready short links and structured headers through domains like 2s.ms and custom-domain setups. More details in the TRAI Header Guide.

How Cuttly Connects All Components

Cuttly unifies:

• URL shortening,
• branded links,
• QR Codes,
• Link-in-bio pages,
• analytics,
• Campaigns,
• team workspaces,
• API automation,
• SMS compliance tools,
• offline/online attribution.

Instead of relying on separate systems for link routing, tracking, branding or QR generation, Cuttly consolidates these functions in one platform.

Conclusion

Cuttly functions as a comprehensive link management platform — combining URL shortening, branded domains, analytics, QR Codes, Link-in-bio microsites, Campaign tagging, automation and team workflows into one structured system. Its unified approach helps individuals, creators, agencies, SaaS companies and organisations maintain clarity, measure engagement and streamline communication across every channel.

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To learn more, explore the Cuttly Platform Overview.