Compare URL Shorteners —
Features, Pricing and Free Plans
Every data point sourced directly from official pricing pages. Updated June 2026. Cuttly is one of the platforms compared — we've applied the same standards to our own data as to every other platform in the table.
Pricing at a Glance
Entry-level pricing on monthly billing. Annual billing reduces cost on most platforms.
| Plan tier | Cuttly | Bitly | Rebrandly | Short.io | TinyURL |
|---|---|---|---|---|---|
| Free plan | ✓ Free | ✓ Free | ✓ Free | ✓ Free | ✓ Free |
| Registration required | Yes | Yes | Yes | Yes | No (basic use) |
| Entry paid plan (monthly billing) | $12/mo | $10/mo (annual only) | ~$13–14/mo (¹) | $5/mo | $12.99/mo |
| Mid-tier plan (monthly) | $25/mo | $29/mo | ~$32–39/mo (¹) | $18/mo | $39.99/mo |
| Team plan (monthly) | $99/mo | $199/mo | ~$99/mo | $48/mo | — |
(¹) Rebrandly pricing varies by region and has changed frequently. Sources published in 2026 cite between $11–$14/mo for Essentials and $32–$39/mo for Professional. Always verify at rebrandly.com/pricing. Sources: bitly.com/pages/pricing (Jun 2026), short.io/pricing, Rebrandly pricing page, TinyURL pricing page.
Free Plan — What You Actually Get
Free plan limits vary enormously. This is what each platform's free plan includes as of June 2026.
| Free plan feature | Cuttly Free | Bitly Free | Rebrandly Free | Short.io Free | TinyURL Free |
|---|---|---|---|---|---|
| Links per month | 30 | 5 | 10 | 1,000 | Unlimited (no custom) |
| Branded / custom domain | 1 domain (cutt.ly default) | ✗ Not included | ✓ 1 domain | ✓ Up to 5 domains | ✗ Not included |
| Link click analytics | ✓ 30-day history | ✗ No analytics | Very limited | ✓ Included | ✗ No analytics |
| QR Code generation | ✓ Basic | ✓ 2/month | ✓ With watermark | ✓ Included | ✗ No |
| Link in Bio | ✓ 1 page, 5 links | ✓ 2 landing pages | ✓ 1 page (watermark) | ✓ Basic only | ✗ No |
| UTM Builder | ✓ | ✗ | ✓ | ✓ | ✗ |
| API access | ✓ 3 calls/60s | ✓ 1,000 req/mo | ✗ | ✓ Basic | ✗ |
| Surveys | ✓ 1 survey, 10 responses | ✗ | ✗ | ✗ | ✗ |
| Ads on your links | ✗ Never | ✗ Never | ✗ Never | ✗ Never | ✓ On free plan |
Sources: bitly.com/pages/pricing (Jun 2026), short.io/pricing, rebrandly.com/pricing, tinyurl.com/app/pricing. Cuttly data from cutt.ly/pro-pricing (May 2026).
Feature Comparison — All Plans
Availability across any paid plan. ✓ = available on at least one paid plan. Tier noted where the feature requires a specific upgrade.
| Feature | Cuttly | Bitly | Rebrandly | Short.io | TinyURL |
|---|---|---|---|---|---|
| Core Link Management | |||||
| Custom domain (branded links) | ✓ From Free | Growth plan ($29/mo) | ✓ From Free | ✓ From Free | Paid plans only |
| Max custom domains | Up to 99 (Team Ent.) | 1 (Growth); multiple on Enterprise only | Custom (Enterprise) | Unlimited (Enterprise $148) | — |
| Edit destination URL after creation | Starter+ (same domain) / Team+ (any URL) | Core+ (5/mo) | ✗ Free plan; paid plans from Professional | ✓ All plans | Paid plans |
| Link expiration by date | ✓ Single plan+ | ✓ Growth plan+ | Professional plan+ | ✓ Hobby plan+ | ✓ Paid plans |
| Password-protected links | ✓ Single plan+ | ✗ Not available | Professional plan+ | ✓ Pro plan+ | ✓ Paid plans |
| Link retargeting / pixel script | ✓ Single plan+ | ✗ Not available on any plan | ✗ Not available | ✗ Not available | ✗ Not available |
| A/B link rotation | ✓ Single plan+ | ✗ Not available | Growth plan+ (traffic routing) | ✗ Not available | ✗ Not available |
| Mobile deep linking | ✓ Team plan+ | Premium plan ($199/mo) | Growth plan+ (Pro plan for routing) | Team plan ($48/mo) | ✗ Not available |
| Bulk link creation (CSV import) | ✓ Single plan+ (100/mo) | Growth plan+ (100/upload) | Professional plan+ | ✓ All plans | ✗ |
| Analytics | |||||
| Click analytics history | 30 days (Free/Starter) → 1 year (Single) → 2 years (Team) | No analytics (Free) → 30 days (Core) → 120 days (Growth) → 1 year (Premium) | Limited (Free) → varies by plan | Included from Free | Limited |
| Country-level click data | ✓ All plans | Top 10 on Core; full on Growth+ | ✓ Paid plans | ✓ All plans | Paid plans |
| Device / OS / browser breakdown | ✓ All plans | Premium plan+ ($199) | ✓ Paid plans | ✓ All plans | Paid plans |
| Referrer data | ✓ All plans | ✓ Core plan+ | ✓ Paid plans | ✓ All plans | Paid plans |
| PDF click reports | ✓ Single plan+ | ✗ | ✗ | ✗ | ✗ |
| UTM Builder (built-in) | ✓ All plans | Core plan+ | ✓ All plans | ✓ All plans | ✗ |
| QR Codes | |||||
| QR Code generation | ✓ All plans | ✓ All plans (2/mo free) | Watermarked on free; clean on paid | ✓ All plans | ✗ Not available |
| Customizable QR Code (logo, style, color) | ✓ Single plan+ | Core plan+ | Paid plans | Pro plan+ | ✗ |
| Monthly QR Code limit | Tied to link volume; 1 QR per link, no separate cap | 2/mo (free) → 5/mo (Core) → 10/mo (Growth) → 200/mo (Premium) | Tied to link volume (e.g. 250 on Essentials) | Tied to link volume | N/A |
| Link in Bio | |||||
| Link in Bio pages | ✓ From Free (1 page) | ✓ From Free (landing pages) | ✓ From Free (watermarked) | ✓ Basic link bundles only | ✗ |
| Custom domain for Link in Bio | ✓ Single plan+ (cutt.bio or custom) | Growth plan+ | Paid plans | Pro plan+ | ✗ |
| Unique to Cuttly | |||||
| Surveys (built-in) | ✓ All plans (1 survey free) | ✗ | ✗ | ✗ | ✗ |
| Action Pages (CTA landing pages) | ✓ Single plan+ | ✗ | ✗ | ✗ | ✗ |
| TRAI SMS compliance (India) | ✓ Single plan+ (DLT headers) | ✗ | ✗ | ✗ | ✗ |
| Teams & Collaboration | |||||
| Team workspaces / multiple users | ✓ Team plan ($99/mo) | Enterprise only (custom pricing) | Professional plan+ (2 teammates) | Team plan ($48/mo) | ✗ |
| Role-based permissions | ✓ Team plan+ | Enterprise only | Growth plan+ | Team plan+ | ✗ |
| SSO / SAML | ✓ Team Enterprise | Enterprise (custom) | Enterprise (custom) | Enterprise ($148) | ✗ |
| Audit log | ✓ Team plan+ | Enterprise only | Enterprise (custom) | Enterprise ($148) | ✗ |
| Link approval workflow | ✓ Team plan+ | ✗ | ✗ | ✗ | ✗ |
| API & Integrations | |||||
| REST API | ✓ All plans | ✓ All plans (1,000 req/mo free) | Paid plans | ✓ All plans | Paid plans |
| Webhooks | ✓ Team plan+ | Enterprise only | Professional plan+ | Pro plan+ | ✗ |
All competitor data sourced from official pricing pages, June 2026. Bitly: bitly.com/pages/pricing · Rebrandly: rebrandly.com/pricing · Short.io: short.io/pricing · TinyURL: tinyurl.com/app/pricing. Cuttly data: cutt.ly/pro-pricing. Features marked ✗ are not available on any plan of that platform; absence of a public pricing page entry is treated as unavailable.
Who Is Each Platform Best For?
- Teams who need Surveys, Action Pages and Campaigns in one tool
- Marketers who need link retargeting pixels on paid plans
- India-based businesses requiring TRAI/DLT SMS compliance
- Teams needing link approval workflows and audit logs
- Anyone wanting A/B link rotation without a premium price
- Teams with existing Bitly integrations in their marketing stack
- Enterprises needing AI-assisted link creation (Bitly Assist)
- Large brands where Bitly's recognition matters to partners
- Note: branded domains only from Growth ($29/mo); analytics very limited on Core
- Businesses needing custom domains on the free plan
- Teams requiring SOC 2 Type II or HIPAA compliance (Enterprise)
- High-volume API users needing advanced traffic routing
- Note: click limits on every plan; teams require Professional+
- Developers who need a clean API and bulk link creation at low cost
- High-volume users who want unlimited links cheaply ($18/mo Pro)
- Side projects and indie hackers needing real usage on free tier
- Note: limited analytics depth; no surveys, action pages or campaigns
- Quick, anonymous link shortening without account creation
- Casual use where no analytics or branded domains are needed
- Note: free plan includes ads on links; limited features vs modern platforms
Full In-Depth Comparisons
Each comparison article goes deeper — covering specific use cases, switching considerations and side-by-side analysis of key features.
Try Cuttly Free — No Credit Card Required
Free plan includes short links, QR Codes, Link in Bio, Surveys, UTM Builder and API access.
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Cuttly simplifies link management by offering a user-friendly URL shortener that includes branded short links. Boost your brand’s growth with short, memorable, and engaging links, while seamlessly managing and tracking your links using Cuttly's versatile platform. Generate branded short links, create customizable QR codes, build link-in-bio pages, and run interactive surveys—all in one place.