URL Shortener Statistics —
Data, Research and Benchmarks
The most complete, sourced collection of data on URL shortening, branded links, QR Codes and link management. Every figure cited, every source named. Updated for 2026.
branded vs generic links
per day worldwide
worldwide, 2025
URLs in email marketing
per $1 spent
About this data: Every statistic on this hub and its sub-pages is drawn from a published report, platform study, benchmark dataset, or official source. Where figures from different research firms conflict, both are presented with their source and scope noted. We do not fabricate, interpolate, or round statistics beyond what is reported in the original source. Sources are named on every sub-page.
Browse by Category
Eight themed data collections — each with its own sourced statistics, context and key takeaways.
Market Size & Growth
Global URL shortener market valuation, CAGR projections, regional breakdown and segmentation by service type.
12 data pointsBranded Links & CTR
Click-through rate comparison: branded vs generic short links, trust statistics, adoption rates and CTR benchmarks.
14 data pointsQR Code Statistics
Global scans per day, market size, industry adoption rates, dynamic vs static split and growth trajectory.
18 data pointsSocial Media & Link Sharing
Platform user counts, time spent online, link constraints by platform and social media growth data.
12 data pointsEmail Marketing Links
Email CTR benchmarks, ROI data, open rates by industry, click rate by campaign type and mobile open share.
13 data pointsMobile & Device Data
Smartphone user counts, mobile click share, QR scanning penetration by country and mobile payment adoption.
10 data pointsSecurity & Trust
User hesitation rates with generic links, phishing concern statistics, email deliverability and authentication data.
8 data pointsThe Internet by the Numbers
Global internet users, barcode scan volume, time spent online and key milestones in web history.
8 data pointsPrefer a single scrollable reference? View the complete URL Shortener Statistics 2026 report.
Related Resources
URL Shortener
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Cuttly - Consistently Rated
Among Top URL Shorteners
Cuttly isn’t just another URL shortener. Our platform is trusted and recognized by top industry players like G2 and SaaSworthy. We're proud to be consistently rated as a High Performer in URL Shortening and Link Management, ensuring that our users get reliable, innovative, and high-performing tools.
