Link Security & Trust Statistics
User hesitation data, phishing concern statistics, deliverability benchmarks — all sourced from published research.
User Trust & Hesitation
- 67% of users hesitate to click generic short links due to security concerns, resulting in an average 31% loss in potential conversions. Source: PIMMS, 2025.
- Nearly 40% of concerns about URL shorteners are linked to phishing and malicious link misuse. Source: Business Research Insights, 2025.
- Over 35% of users report general trust issues with shortened URLs. Source: Business Research Insights, 2025.
- 80% of users say they would mark an email as spam if it appears suspicious at first glance. Source: InboxAlly, 2026.
Email Deliverability
- Proper email authentication using SPF, DKIM, and DMARC can achieve up to 88% inbox placement in some industries when properly configured. Source: InboxAlly.
- Branded short links on custom domains reduce deliverability risk compared to generic shortener domains, which are frequently flagged by spam filters due to abuse by other users on the shared domain. Source: BetterLinks, 2026.
Cuttly scans destination URLs against threat intelligence as part of its spam protection and phishing detection systems. The Check URL tool allows anyone to preview a short link's destination before clicking.
Sources
- PIMMS — Branded vs Generic Links: Conversion Rate Impact (2025)
- Business Research Insights — URL Shortener Market Size Report (2025)
- InboxAlly — Email Marketing Statistics 2026
- BetterLinks — Branded vs Generic Links 2026
URL Shortener
Cuttly simplifies link management by offering a user-friendly URL shortener that includes branded short links. Boost your brand’s growth with short, memorable, and engaging links, while seamlessly managing and tracking your links using Cuttly's versatile platform. Generate branded short links, create customizable QR codes, build link-in-bio pages, and run interactive surveys—all in one place.
Cuttly - Consistently Rated
Among Top URL Shorteners
Cuttly isn’t just another URL shortener. Our platform is trusted and recognized by top industry players like G2 and SaaSworthy. We're proud to be consistently rated as a High Performer in URL Shortening and Link Management, ensuring that our users get reliable, innovative, and high-performing tools.
