UTM Naming Convention Generator
Define your team's UTM naming rules once — get a shareable convention guide with examples, do's and don'ts, and a preview URL. No more inconsistent data in your analytics.
1. Basic Rules
2. Define Your utm_source Values
3. Define Your utm_medium Values
4. Example Campaign (for preview)
Your UTM Naming Convention
Why a naming convention matters
Without consistent UTM naming, your analytics splits the same channel into dozens of entries: Email, email, e-mail, Newsletter all appear as separate sources in Google Analytics 4. A shared convention eliminates this permanently.
| Problem | Without convention | With convention |
|---|---|---|
| Source naming | Email, email, E-Mail, newsletter | newsletter (always) |
| Medium naming | Email, e-mail, email-campaign, blast | email (always) |
| Campaign naming | Summer, summer sale, Summer-Sale-2026 | summer-sale-2026 (always) |
| Analytics result | Fragmented, unmergeable data | Clean, comparable data |
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