The domain 2s.ms is Generic Domain for SMS Link Shortening

The domain 2s.ms is a generic domain within the Cuttly service, provided as a tool for users to shorten links for SMS campaigns. This domain allows users to create links formatted to comply with regulatory frameworks, such as those mandated by the Telecom Regulatory Authority of India (TRAI) for SMS communications involving HEADER IDs.

Cuttly does not send SMS messages nor does it take responsibility for the content, registration, or compliance of HEADER IDs. The use of HEADER IDs, including their registration and legal compliance, is solely the responsibility of the user. The domain 2s.ms simply facilitates the shortening of links for campaigns requiring specific formats, such as those mandated by Indian regulations.

By using this domain, users agree to ensure that all HEADER IDs and campaigns adhere to relevant legal and regulatory guidelines. Cuttly provides only the technical tools for shortening and managing URLs.

Ensuring TRAI SMS Compliance with Cuttly: 2s.ms & Headers Guide

Domain 2s.ms: A Generic Shortener Tailored for TRAI Compliance

Cuttly introduces new domain 2s.ms, a generic shortener designed specifically for businesses that need to meet the latest Telecom Regulatory Authority of India (TRAI) regulations. These regulations ensure that SMS marketing campaigns use compliant links and HEADERs, helping businesses avoid message blocks and delays in reaching their audiences in India.

Key Benefits of Using 2s.ms domain:

Seamless SMS Campaigns: With 2s.ms domain, businesses can create shortened links that comply with TRAI's stringent 30-character SMS limit, leaving ample room for the unique short link ID.

HEADER Integration: Add your custom HEADER as required by TRAI, ensuring your messages are compliant and can pass through telecom operator filters without disruption.

Maximized Character Space: The combination of https://2s.ms/HEADER/ consumes only 21 characters, leaving 9 characters for the dynamic portion of the link, which provides significant flexibility for unique short links within the regulatory limit.

Simple Setup for Teams:

Custom Domain Integration: Easily add 2s.ms/HEADER/ to your Cuttly Team Dashboard as a custom domain, with the flexibility to manage multiple HEADERs for various campaigns.

Automated DNS & TXT Records: No manual configuration required; once added, the domain is automatically set up and ready to use.

Compliance at Your Fingertips:

By using 2s.ms domain for your SMS campaigns, you ensure your links are not only concise but also compliant with TRAI's SMS regulations. You retain full control over your HEADERs and links while enjoying the benefits of smooth message delivery across India's telecom networks.

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