Free Tool · No Account Required

UTM Builder — Free Campaign URL Generator

Add UTM parameters to any URL for accurate campaign tracking in Google Analytics 4, Adobe Analytics and any other analytics platform. No account needed.

1. Enter Your Destination URL

Page URL required

The full URL of the page you want to track (including https://).

2. Add Campaign Parameters

Campaign Source required utm_source

The platform or channel where the link will appear — e.g. Google, newsletter, Facebook, LinkedIn.

newsletter google facebook linkedin twitter instagram tiktok youtube partner whatsapp

Campaign Medium required utm_medium

The marketing channel type — e.g. email, cpc, social, organic, banner, affiliate.

email cpc social organic banner affiliate sms push referral display

Campaign Name required utm_campaign

The specific campaign name or identifier — e.g. summer-sale-2026, product-launch, q3-retention.

Campaign Content (optional) utm_content

Used for A/B testing or to differentiate links — e.g. cta-header, hero-banner, footer-link.

cta-header cta-footer hero-banner sidebar text-link image-ad button-a button-b

Campaign Term (optional — paid search) utm_term

The paid keyword that triggered the ad. Mainly used for Google Ads / paid search campaigns.

3. Your Campaign URL

Generated URL

Your URL will appear here as you fill in the fields above.

UTM Parameter Reference

Parameter	Required	Purpose	Example value
`utm_source`	Yes	Identifies where the traffic comes from	`newsletter`, `google`, `facebook`
`utm_medium`	Yes	Identifies the marketing channel type	`email`, `cpc`, `social`, `banner`
`utm_campaign`	Yes	Names the specific campaign	`summer-sale-2026`, `product-launch`
`utm_content`	Optional	Differentiates links within the same campaign (A/B testing)	`cta-header`, `hero-banner`
`utm_term`	Optional	Identifies paid search keywords	`url+shortener`, `link+tracker`

Best practice: Use lowercase only, replace spaces with hyphens (-), and keep names consistent across all your campaigns. Inconsistent casing or spacing creates duplicate entries in your analytics. Use the UTM Naming Convention Generator to set a standard for your team.

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