Aggregated Analytics
Aggregated analytics combines performance data from all links in a campaign into one view — replacing the manual work of summing per-link reports from multiple channels.
Definition
Aggregated analytics in link management combines click data from multiple short links tagged with the same campaign identifier into a single unified performance view. Rather than viewing each link's analytics individually, campaign tag analytics automatically sum and cross-tabulate all data across the tagged link set.
The core problem it solves: a campaign that distributes different short links across email, SMS, social media, a partner newsletter and in-store QR Codes has five or more separate link analytics views. Getting total campaign performance requires manual aggregation. Campaign tag analytics make this automatic — one view, all links, all channels.
How Campaign Tags Work
A campaign tag is a label applied to short links at creation time. Any links sharing the same tag are grouped together in the Campaigns analytics view. The grouping is purely by tag — links can have different domains, different destinations, different channels, created at different times — as long as they share the tag, their data is aggregated.
Example: a product launch campaign uses five links:
go.brand.com/launch-email— tagged "launch-q3"go.brand.com/launch-sms— tagged "launch-q3"go.brand.com/launch-instagram— tagged "launch-q3"go.brand.com/launch-partner— tagged "launch-q3"go.brand.com/launch-qr— tagged "launch-q3"
The "launch-q3" campaign view shows total clicks across all five links, with a breakdown of which link (and therefore which channel) contributed what proportion of total engagement.
What Aggregated Campaign Analytics Shows
- Total campaign clicks. Sum of all clicks across all tagged links.
- Total unique clicks. Deduplicated across the campaign — a visitor who clicked two different campaign links counts as one unique.
- Per-link breakdown. Which links drove what proportion of total clicks — the channel contribution view.
- Device distribution. Aggregated device mix across the campaign — what percentage of total campaign engagement was mobile vs desktop.
- Country distribution. Where total campaign engagement came from geographically.
- Click timeline. Total campaign engagement plotted over time — showing peak engagement periods and how different campaign waves (email launch, SMS follow-up, social posts) each contributed to the engagement curve.
The Cross-Channel Attribution Advantage
Each channel's native analytics reports only its own contribution. Email platforms report email clicks. Social platforms report social engagement. SMS platforms report SMS delivery and clicks. None of these systems talk to each other — assembling a cross-channel view requires exporting data from each, normalising it and combining it manually.
Campaign tag analytics at the link layer provides this cross-channel view natively, because links are the common element across all channels. Every channel that distributes a tagged link contributes to the same campaign analytics view — no export, no normalisation, no spreadsheet required.
Related Terms
FAQ
What is aggregated analytics in link management?
Combined click data from multiple short links sharing a campaign tag — showing total campaign reach, per-link channel breakdown, device and country distribution, and click timeline in one view. Replaces manual aggregation of per-channel reports.
How do campaign tags work in Cuttly?
A label applied to any combination of short links at creation. All links with the same tag are grouped in the Campaigns view with aggregated analytics. Available from the Team plan. No limit on how many links can share a tag or how many campaigns can be active simultaneously.
- ← Encyclopedia Index
- Tracking & Analytics
- Link Analytics
- Campaign Tagging
- Campaign Grouping
- Multi-channel Attribution
- In Cuttly
- Campaign Analytics Tool
- Plans & Pricing (Team+)
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