URL Shortener for Fashion and Beauty Brands The Complete Guide
Fashion and beauty brands sell through images, and almost every image needs a link: the product in a creator's video, the shade in a tutorial, the jacket in a lookbook, the refill on the back of a jar. Collections change every season, drops sell out in hours, and the same product is promoted by dozens of creators across several platforms and markets at once. Links have to keep up with all of it.
This guide shows how fashion, beauty and cosmetics brands, from independent labels to multi-market companies, can use a URL Shortener to make social and creator links measurable, run launches and limited drops, put QR Codes on packaging and in stores that stay current, work across languages and markets, and see which channels and creators actually drive interest. It covers setup, social commerce, creators, launches, packaging, retail, events, international markets, measurement and the Cuttly plan that fits each stage of a brand.
What This Guide Covers
- Why links matter so much for fashion and beauty, and where they appear
- Setting up a branded domain, aliases and tags for collections, creators and markets
- Social commerce, Link in Bio pages and creator campaigns
- Launches and limited drops with countdowns and click-limited links
- QR Codes on packaging, labels, in stores, lookbooks and at events
- International markets, measurement, reviews and feedback
- Team structure, a seasonal calendar, common mistakes and the right Cuttly plan
Why Links Matter for Fashion and Beauty
Discovery happens on social platforms
Customers discover new products in short videos, tutorials, outfit posts and creator recommendations. The path from discovery to purchase runs through a link in a bio, a story, a description or a comment. If that link is generic, buried or broken, the moment passes. If it is clear and leads straight to the product, the moment converts.
Collections change faster than printed materials
A season's collection lasts a few months; a lookbook, a hang tag or a jar label lasts much longer. QR Codes that encode managed short links let printed materials point to whatever is current: the new season, the restock, the replacement shade.
Creators multiply the links
A single product launch may involve dozens of creators, each posting on several platforms. Without one link per creator, it is impossible to say which partnerships drove interest and which did not. With them, the answer is a few clicks away.
Brand trust matters
Fashion and beauty are frequent targets for counterfeit shops and fake promotions. A consistent branded domain in every link helps customers recognize links that really come from the brand, and makes imitations easier to spot.
Where Links Appear
| Place | Typical link | What to measure |
|---|---|---|
| Brand social profiles | Link in Bio page with the latest drop, bestsellers and offers | Clicks per item, click-through rate |
| Creator posts and videos | Product or collection page, one link per creator | Clicks per creator, country, device |
| Email and SMS | New arrivals, restocks, early access | Clicks per message and link position |
| Packaging and inserts | How-to videos, ingredients, refills, reviews | Scans per product over time |
| Hang tags and care labels | Care guide, size guide, styling ideas | Scans per product line |
| Stores and partner retailers | Product details, shade finders, loyalty sign-up | Scans per store or retailer |
| Lookbooks, catalogs and print ads | Shop the look, collection pages | Scans per page or publication |
| Events and pop-ups | Event offers, sign-ups, the collection | Scans by hour during the event |
Setting Up: Domain, Aliases and Tags
A branded domain
For a brand, the domain in a link is part of the brand. A short domain such as yourbrnd.link or a subdomain such as go.your-domain.co, connected to Cuttly with a DNS A record and a DNS TXT record (no CNAME), makes every creator link, story link and QR Code recognizably yours. Keep it separate from your shop's hostname, because the connected hostname serves short links. Cuttly includes 1 branded domain on Free and Starter, 5 on Single, 10 on Team and 99 on Team Enterprise, with SSL included from Single. Connect it before launching anything important, because the domain of an existing link cannot be changed later. See the branded short link guide.
Aliases that read like the brand
Readable aliases look intentional in stories and descriptions and are easy to say in videos: /spring, /glow-serum, /denim-fit. For creators, add the creator's handle: /glow-serum-ana. Cuttly includes 3 custom aliases a month on Free, 30 on Starter and unlimited from Single; a brand working with many creators needs Single or above. For printed codes, choose aliases you can keep, because the alias is encoded in the QR Code; changing it later breaks printed codes, while changing the destination does not.
Tags for collections, creators and channels
Tag links by collection or product (spring-26, glow-serum), by creator program (creators-spring) and by channel (email, packaging). On Team plans, Campaigns aggregates analytics for every link with a tag, so you can see a whole launch across creators and channels in one view.
Social Commerce and Link in Bio
Profiles on Instagram and TikTok have limited link slots, while a brand always has more to promote: the latest drop, bestsellers, a sale, a quiz, a store locator. A Link in Bio page holds them behind one link and shows which items get clicks. Cuttly includes Link in Bio on every plan: 1 page with 5 links on Free and Starter, up to 3 pages with 20 links on Single, 10 pages with 50 links on Team and 20 pages with 99 links on Team Enterprise. From Single, pages can live on cutt.bio or your own domain, add video and show click-through rate; on Team plans they carry no Cuttly branding. See the guides for Instagram, TikTok and Link in Bio.
- Lead with the current priority: the drop, the restock or the campaign, and reorder links as priorities change (from Starter).
- Use short links inside the page, tagged by item, so each product's clicks are counted across the bio page and other channels.
- Separate pages per audience or market if you run several profiles, for example one per language.
- Story and post links: where a platform allows links in stories or posts, use a dedicated short link per story or campaign to compare them.
Creator and Influencer Campaigns
Creator marketing is central to fashion and beauty, and it is where per-link tracking pays off most. The influencer guide covers the creator side in depth; here is the brand side.
One link per creator and platform
Give each creator their own short link for each campaign, pointing to the same product page and sharing a campaign tag: /glow-serum-ana, /glow-serum-leo. If a creator posts on several platforms, separate links per platform show where their audience actually clicks. Add UTM parameters to the destinations (Cuttly includes a UTM builder on every plan) so your shop's analytics attribute sales to each creator.
Sharing results with creators
From Single, you can make a link's statistics public and hide selected charts (up to 2 on Single, 5 on Team, any number on Team Enterprise). Each creator can see the clicks on their own link without access to your account, which makes conversations about performance factual.
Disclosure
Creators who are paid, gifted products or earn commissions must disclose that relationship under advertising rules such as the FTC's Endorsement Guides in the United States, and similar rules elsewhere. A short link does not change that obligation. Include disclosure requirements in creator briefs. If creators earn commission through affiliate links, the affiliate links guide covers disclosure and program rules.
Comparing creators fairly
- Compare clicks relative to audience size and the number of posts, not in absolute terms.
- Look at countries: a creator whose audience is mostly in markets you do not ship to will produce clicks but few sales.
- Look at timing: some creators' audiences click immediately, others over days.
- Combine link clicks with sales attributed through UTM parameters or discount codes for the full picture.
Launches and Limited Drops
Drops, collaborations and limited editions create urgency, and links can carry that urgency without leaving broken pages behind when the moment passes. The key is to decide before launch where every link should lead at each stage: before the drop, during it, after it sells out and after the season ends.
Countdown pages
Action Pages (from Single) create a simple page from a short link, on the /c/ path of cutt.ly or your branded domain, with a title, description, background image or video, a countdown and one call-to-action button. Before a drop, the button can lead to a waitlist or notification sign-up; when the countdown reaches zero, it can be hidden while the page stays live, and you can edit the button's destination to the product page. Analytics show visits and click-through rate on the button. See the product launch guide for Action Pages.
Click-limited and dated links
From Single, a short link can expire after a date or a number of clicks (all or unique), after which it sends visitors to a fallback URL you choose. Use date expiry for early-access windows (the early-access link switches to the public page at launch) and click limits for allocations such as a fixed number of invitation links for VIP customers. The fallback might be the waitlist, the full collection or a "sold out, here is what is next" page.
Testing launch pages
Link rotation sends traffic from one short link to two destinations, so you can compare two versions of a launch page with the same audience: one leading with the campaign video, one with the product grid. Single splits 50/50; Team lets you set percentages, and Team Enterprise adds a third variant. Measure sales on the shop side. The A/B testing guide covers sample sizes.
Restocks
When a bestseller sells out, the links in creators' posts, emails and bio pages still bring people. Point the product's short link to a restock notification page while it is out of stock, then back to the product when it returns. Every post, story and email follows automatically.
Packaging, Labels and Hang Tags
Packaging is the brand's most durable touchpoint. Beauty products sit on bathroom shelves for months; clothing labels stay attached for years. A QR Code on packaging, a tag or a care label can add content that would never fit in print.
Beauty and cosmetics
- How-to videos: application techniques, routines and pairing suggestions.
- Ingredients and usage information: a page that can be updated when formulations change. Treat it as a supplement to the information required on the packaging itself, not a replacement, and follow the labeling rules of each market you sell in.
- Refills and reorders: a direct path to buy again when the product runs out.
- Shade finders: a quiz or guide that helps customers choose their next shade.
Fashion and accessories
- Care instructions in detail: washing, storage and repair guides beyond the symbols on the label.
- Size and fit guides: useful on tags in stores, where customers try things on.
- Styling ideas: outfits built around the piece, updated each season.
- The story behind the product: materials, makers and collaborations.
Design and production
From Single, QR Codes can carry your logo and brand colors, use custom dot and corner styles and be downloaded as SVG for print. Set default styles once so every new code follows the brand. Keep contrast high, keep codes away from curves and seams, print the readable link beside the code and test printed proofs on several phones. The guides to QR Codes with a logo and QR Codes on packaging cover the details.
Stores, Pop-Ups and Partner Retailers
Own stores and pop-ups
In stores, QR Codes on shelf cards, fitting room mirrors (on a matte sticker, away from reflections) and counters can lead to product details, reviews, shade finders, size availability online or loyalty sign-up. Use separate links per store to compare locations, and Hourly Insights (from Single) to see when customers scan. Pop-ups are short and intense; set their links to expire with a fallback to the online collection when the pop-up closes. The retail guide covers in-store uses.
Wholesale and partner retailers
When your products sit in other retailers' stores, your packaging and display materials travel with them. Give each retail partner its own link on displays and testers, so you can see which partners' customers engage. Public statistics (from Single) let you share each partner's results with them. Check partner agreements before linking from their shelves to your own online shop.
Lookbooks, Catalogs and Print Advertising
Printed lookbooks and magazine ads are back in many brands' marketing mix, and QR Codes make them shoppable. Use one code per page or per look ("Shop this look"), each with its own alias and a tag for the publication. Scans per page show which looks interested readers; scans per publication show which magazines reached your audience. Because lookbooks and magazines stay on coffee tables long after the season, point each link to the current collection once the featured items sell out.
Events: Shows, Launches and Sampling
Fashion shows, launch events, trade fairs and sampling campaigns put the brand in front of people who are not yet online with it. QR Codes on invitations, seats, sample cards and booth signage can lead to the collection, a sign-up offer or a feedback survey. Event information changes until the last minute, so editable destinations are essential, and Hourly Insights show when guests engage. The guides for events and trade shows go deeper.
Playbooks by Type of Brand
The building blocks are the same across the industry, but each type of brand leans on different links, depending on how it sells, how often its range changes and how much of its marketing runs through creators, stores or print.
Independent designers and small labels
Small labels sell through their own shop, social profiles, markets and a few stockists. A branded domain, a Link in Bio page, one link per stockist and readable aliases for each collection cover most needs. Hang tags with a QR Code to the label's story and care guide set a small brand apart in a multi-brand store.
Direct-to-consumer beauty brands
DTC beauty brands depend on creators, reviews and repeat purchases. Per-creator links, packaging codes for tutorials and refills, post-purchase surveys and restock links that switch between waitlist and product page are the core. The Single plan covers most needs; Team adds Campaigns analytics for launches with many creators.
Fragrance
Fragrance is hard to sell online because it cannot be smelled through a screen. Sampling is central: sample cards and discovery sets can carry QR Codes to the full-size product, the fragrance notes and a quiz. Separate links per sampling channel (events, magazine inserts, in-store) show which ones lead to interest in the full size.
Jewelry and accessories
Jewelry pieces often come with certificates, care instructions and warranty information. A QR Code on the box or certificate can lead to care guides and warranty registration, editable as policies change. For higher-value pieces, link to pages on your own domain only, and tell customers which domain your official links use.
Resale, rental and sustainable fashion
Circular fashion brands communicate a lot about materials, repair, resale and take-back programs. A code on the label can lead to repair guides, the resale program or the product's material story. Because these programs evolve, editable destinations keep labels useful for the life of the garment.
Salons and professional beauty
Salons and professional beauty businesses focus on bookings, aftercare and retail products. The guides for beauty salons, hair salons and nail salons cover those settings in detail.
Email and SMS for Fashion and Beauty
New arrivals, restock alerts, early access and sale announcements drive a large share of repeat purchases. Links in these messages benefit from a few habits.
- Use your branded domain in every message. Customers learn to recognize it, which helps them ignore fake promotions that imitate your brand.
- Tag by message and position: compare the hero link with product links further down to learn what customers click.
- Time sends with data: Hourly Insights (from Single) show when your customers click, which is often later in the evening than expected.
- Filter bots: mail security scanners click links before people do. Cuttly filters bots automatically on every plan, and from Single you can see a bot chart and count unique clicks.
- Respect consent: send marketing messages only to subscribers who opted in, and follow the messaging rules of each market, such as carrier registration for business texting in the US.
The guide to short links in email newsletters covers deliverability and how short links work with your email platform's tracking.
Tutorials, Videos and Podcasts
Beauty tutorials, styling videos and fashion podcasts keep getting views and listens long after they are published. Put a short link to each product or look in the description, use a readable alias you can show on screen or say aloud (yourbrnd.link/autumn-look), and update destinations when products sell out or are replaced. A video from last spring then sends viewers to what is available now, not to an empty product page. The YouTube guide covers description structure.
Variants, Shades and Sizes
Fashion and beauty products come in many variants: shades, sizes, colors, scents. Variants also come and go, which creates many dead links over time.
- Link to the product, not the variant, in long-lived places such as packaging and evergreen content, so a discontinued shade does not leave a dead page.
- Use variant links for campaigns where a specific shade or color is the point, such as a creator featuring one shade.
- When a variant is discontinued, edit its short link to the closest alternative or to a page explaining the change. Every post and email that used it follows.
- Shade and size finders: a short link to a quiz or guide on packaging and in stores reduces returns and helps customers choose.
A 30-Day Plan
- Days 1 to 3: foundations. Connect a short domain of your brand, agree on alias conventions for collections, products, creators and markets, and define tags.
- Days 4 to 7: social. Build a Link in Bio page with the current priorities and replace generic links in profiles with branded ones.
- Days 8 to 14: creators. Create per-creator links for the next campaign with UTM parameters, include them and disclosure requirements in briefs, and set up public statistics for creators who want to see their results.
- Days 15 to 21: print. Add QR Codes with readable links to the next packaging, tag or lookbook print run, using your default QR style, and test proofs on several phones.
- Days 22 to 30: measure. Compare creators, channels and markets by clicks and sales, check when customers engage, and plan the next launch with an Action Page and expiring early-access links.
Before You Print Packaging, Tags or Lookbooks
- Every code encodes a short link on your branded domain, with an alias you will keep for the life of the print.
- The destination is right for every market where the printed piece will be sold or distributed.
- The readable link and a clear call to action are printed next to the code.
- The code sits on a flat, matte area with enough contrast and has been scanned on printed proofs.
- Required labeling information is on the pack itself, not only behind the code.
- You know where each link will point when the season ends or the product sells out.
Privacy and Consent
Fashion and beauty marketing often uses retargeting. From Single, Cuttly can attach retargeting pixels (Facebook, Google, Google Ads, Google Tag Manager, LinkedIn, Pinterest, Quora, Twitter and Segment) to short links, so you can build audiences from people who clicked. Adding a pixel changes the redirect from a 301 to an HTML meta refresh so the pixel can load, and because pixels set third-party cookies, visitors in the EU need to give consent. Cuttly's pixel settings let you add your privacy policy and require consent before any pixel fires; ensuring compliance remains the brand's responsibility. Without pixels, Cuttly's click analytics are aggregated and anonymized, statistics are private by default, and Cuttly is GDPR-compliant and operated by a company with servers in the EU.
Gifting, Bundles and Gift Cards
Gifting seasons bring customers who are buying for someone else and need help choosing. Short links make gift guides, bundles and gift cards easy to promote and easy to retire when the season ends.
- Gift guides by recipient or budget, each with its own readable alias (
/gifts-under-50), tagged with the season, so you can see which guides interest customers. - Shipping deadlines: a link to the delivery cut-off page that you update as dates pass, with expiration after the last delivery date pointing to gift cards.
- Gift card links in late messages and posts, for customers who missed the shipping deadline.
- Gift receipts and inserts with a QR Code to the exchange policy, size guide or how-to video, so the recipient has what they need without contacting support.
Brand Apps
Brands with a shopping app want customers in the app, where loyalty programs and notifications live. One link can serve every phone: Mobile URLs (from Single) send Android, iOS and other devices to different destinations and support custom app schemes, and Deep Links (from Team) add Google Play and App Store redirects when the app is not installed. Use them on packaging, in store displays and in creator links that promote app-only offers. See the mobile apps guide.
Marketplaces and Multi-Channel Selling
Many brands sell through their own shop and through marketplaces. Keep separate short links for each destination, with clear aliases and tags, so creators and partners always get the right one. Links to marketplace listings let you change which listing a printed code or a post points to, and show how much interest you send there. Check each marketplace's rules before promoting your listings or linking from them. The guide for marketplace sellers covers this in more depth.
Who Owns Which Links
Brands involve many people in link creation. A simple ownership model avoids confusion, especially on Team plans with roles:
| Person | Responsible for | Suggested role |
|---|---|---|
| Brand or e-commerce lead | Domains, conventions, shop and collection links | Owner or Admin |
| Social or creator manager | Link in Bio, creator links, campaign tags | Admin or Moderator |
| Agency | Campaign links within its brief | User |
| Retail partner, stakeholder | Viewing results | Viewer, or public statistics for single links |
Only the team owner needs a subscription, members are invited by email and can be removed when a project or agency contract ends, and team settings include a registry of recent actions.
When Things Go Wrong
- A creator posted the wrong link: if it is one of your short links, edit its destination; if it is a raw URL, send the correct short link and ask for an edit.
- A product sold out mid-campaign: point its short link to a waitlist or an alternative, and switch it back when stock returns.
- The shop moved to a new platform: edit destinations of all affected links; on Team plans you can change them to any URL, including a new domain.
- Packaging codes do not scan: check contrast, size and placement on curves or seams; the readable link is the immediate workaround.
- A fake page imitates your launch: remind customers which domain your official links use, and report suspicious Cuttly links at
cutt.ly/report.
A Short Glossary
- Branded domain: your own short domain for links, such as
yourbrnd.link. - Alias: the word after the slash, such as
glow-serum; encoded in QR Codes. - Destination: the page a short link opens; editable after publishing from Starter.
- Tag: a label grouping links by collection, creator, channel or market.
- Action Page: a simple page with a countdown and one button (from Single).
- Expiration: a date or click limit after which a link opens a fallback page (from Single).
- Public statistics: a shareable view of one link's analytics, for creators and partners (from Single).
- Campaigns: combined analytics for all links with a tag (Team plans).
Accessibility
Beauty and fashion serve customers of every age and ability, and many shop with assistive technology. Links should not become a barrier.
- Print readable links next to every QR Code, on packaging, tags and displays.
- Caption tutorial videos and describe products in text on linked pages.
- Keep linked pages usable with large text and screen readers, with clear product names and shade descriptions rather than color swatches alone.
- Place codes where hands and eyes reach easily in stores, at accessible heights and away from mirrors and glare.
Reading the Numbers Fairly
- Compare similar launches. A collaboration with a large creator is not comparable with a quiet restock.
- Allow for the tail. Creator posts, videos and packaging keep producing clicks for weeks or months; compare over the same length of time.
- Count people, not taps. Customers open links several times while deciding; unique clicks (from Single) give a truer picture of reach.
- Combine with sales. Clicks show interest; orders, returns and repeat purchases show value.
- Remember what is not tracked. Word of mouth and people who type your shop address directly never pass through a tracked link; link data shows the trackable part of demand, not all of it.
International Markets and Languages
Fashion and beauty brands often sell in many countries from early on, through their own shop, marketplaces and creators with international audiences. Each market may have its own prices, shipping rules, product range and language, and a link that works well in one country can lead to the wrong page in another. Links help manage that complexity.
- Country and language data: every Cuttly plan shows clicks by country (from the IP address) and by the language set on the device. A creator campaign that produces clicks in a market you do not ship to is a signal, either to change targeting or to consider that market.
- Links per market: use separate links or aliases per market (
/spring-de,/spring-fr) when destinations differ by country, and tag them by market. - Separate domains for separate brands or regions: brands with distinct regional identities can use a branded domain per region or brand (5 on Single, 10 on Team, 99 on Team Enterprise).
- Interface languages: Cuttly's interface is available in 48 languages, which helps teams in different countries manage links in their own language.
Measuring What Drives Interest
Every Cuttly plan records clicks and scans by day, source, referrer, device type, operating system, browser, device brand, language and country, aggregated and anonymized, with automatic bot filtering, and statistics are private by default. From Single, add Hourly Insights, unique clicks, a bot chart, Aggregated Link Analytics, PDF reports and a year of history; Team plans add Campaigns analytics for tags and two years of history. The link analytics guide explains each chart.
Questions the data answers
- Which creators and platforms drive clicks to a launch, and from which countries?
- Which items on the Link in Bio page get attention, and which can be removed?
- Which packaging content customers actually use, such as tutorials or ingredient pages?
- Which stores, retailers and publications produce scans?
- When during the day and week customers engage, for timing posts and emails?
- Whether customers browse on iPhones or Android phones, which matters for app promotion and page design.
Connecting clicks to sales
Clicks show interest; your shop shows sales. Add UTM parameters to destinations so web analytics attribute orders to each creator, channel and placement, then compare clicks and orders over the same period. A creator with fewer clicks but more orders may be worth more than one with many clicks. The UTM parameters guide covers naming.
Reviews and Customer Feedback
Fashion and beauty purchases depend heavily on reviews and on getting fit and shade right. Short survey links on inserts, in post-purchase emails and in stores collect feedback while the product is new to the customer. Cuttly Surveys are available on every plan, with star and number ratings, choices, sliders, dropdowns and text fields, button labels in 16 languages and export to PDF, XLS and CSV; open-text answers are encrypted before storage. See the online surveys guide. For public reviews, follow each review platform's rules on how reviews may be requested.
Trust, Counterfeits and Brand Protection
Popular fashion and beauty brands attract counterfeit shops and fake promotions that imitate their posts and messages. A consistent branded domain in every official link gives customers something to check: links that really come from the brand always use that domain. Say so in your communications. Cuttly requires registration on every plan, runs Cuttly Safe Redirecting to assess links and block phishing and spam, accepts reports of suspicious links at cutt.ly/report and does not add ads to links. The article on security and brand protection covers this in more depth.
Teams and Agencies
Brands work with social media managers, creator agencies, PR agencies, retail teams and e-commerce teams, all of whom create links. On Team (up to 3 teams with 5 members each) and Team Enterprise (up to 10 teams with 20 members each), each brand, market or function can have its own team with its own links, domains, tags, API key and QR Code defaults. Roles from Owner to Viewer control access, so an agency can create links without managing domains and a retail partner can view results. Keep links in your own workspace and domain, so they stay with the brand when agencies change. The agency guide covers the agency side.
A Seasonal Calendar for Brand Links
| Moment | Links to prepare |
|---|---|
| Before each season | Collection links per market, lookbook and catalog codes, creator links with campaign tags |
| Launches and drops | Action Page with a countdown, early-access links with date expiry, waitlist fallback |
| Sales periods | Sale links that expire with a fallback to the full collection |
| Holidays and gifting | Gift guides, gift sets, shipping deadlines, gift card links |
| Events and shows | Invitation, seat and booth codes, follow-up survey |
| End of season | Point season links to the next collection or the archive; never leave them dead |
With a year of history on Single and two years on Team plans, each season can be compared with the same season last year.
An Example: A Beauty Brand's Serum Launch
An illustrative example: an independent skincare brand launches a new serum. Three weeks before launch, it publishes an Action Page at yourbrnd.link/c/glow with a countdown, a short video and a waitlist button, and puts it first on its Link in Bio page.
Twelve creators receive their own links (/glow-ana, /glow-leo and so on) with the tag glow-launch and UTM parameters for the shop. A VIP email includes an early-access link that expires at launch, falling back to the public product page. The serum box carries a QR Code to a how-to video and ingredient information at /glow-how.
After two weeks, the analytics show that three creators produce most of the clicks, one of them with a large share from a country the brand does not ship to yet. Hourly Insights show that clicks peak late in the evening, so the next email goes out at 9 pm. The how-to video on the box gets steady scans, mostly from Android phones, and the brand checks that the video page loads well on those devices. When the first batch sells out, the product link points to a restock waitlist for a week, then back to the product.
Common Mistakes
- One link for every creator. You cannot tell who drove interest. Use one link per creator and platform.
- Generic short domains in brand communications. They look like the links counterfeiters use. Use your branded domain everywhere.
- Sold-out pages with no next step. Point sold-out product links to a waitlist or alternatives.
- Season links left to die. Lookbooks, tags and creator posts outlive seasons; point old links to the current collection.
- Changing aliases on printed packaging. The printed codes stop working. Edit destinations instead.
- Codes on reflective or curved surfaces. Use matte, flat areas and test printed proofs.
- Treating packaging links as a substitute for required labeling. Required information belongs on the pack; links add to it.
- Judging creators on clicks alone. Combine clicks with sales and audience geography.
Cuttly Plan Guide for Fashion and Beauty
The Free plan ($0) suits a new label testing the waters: 30 short links and 3 custom aliases a month, unlimited clicks, 1 branded domain, a QR Code for every link, one Link in Bio page with 5 links, one survey and 30 days of analytics with automatic bot filtering. Registration is required, and no credit card is needed. See Is Cuttly Free?
The Starter plan ($12/month) adds destination editing within the same domain, so product and collection links follow page changes in your shop, with 300 links and 30 custom aliases a month and a more customizable Link in Bio page.
The Single plan ($25/month) fits most independent brands: 5,000 links a month with unlimited aliases for every creator, up to 5 branded domains with SSL included, Action Pages with countdowns, expiring and click-limited links, A/B rotation, custom QR Codes with your logo and SVG download, Link in Bio on your own domain with video and click-through rate, public statistics for creators, Hourly Insights and a year of history.
The Team plan ($99/month) suits growing brands with agencies and several markets: 20,000 links a month, destination editing to any URL, Campaigns analytics across creators and channels, Link in Bio without Cuttly branding, team workspaces with roles and two years of history.
The Team Enterprise plan ($149/month) serves multi-brand and multi-market companies: 50,000 links a month, up to 99 branded domains, up to 10 teams with 20 members each, A/B/C rotation and single sign-on.
Start with your next launch: create a free Cuttly account, connect a short domain of your brand, and give every creator in the campaign their own readable link. Registration required; free plan available with no credit card needed. Compare plans on the pricing page.
Frequently Asked Questions
How do fashion and beauty brands use URL shorteners?
They use branded short links in social profiles, creator posts, emails and messages, QR Codes on packaging, tags, store displays and lookbooks, and countdown pages for launches. The links stay editable as collections change and show which creators, channels and markets drive interest.
How can I track which influencer drives the most interest?
Give each creator their own short link for each campaign and platform, pointing to the same page with a shared campaign tag, and add UTM parameters for your shop's analytics. Compare clicks, countries and sales per creator. From Single, public statistics let each creator see their own link's results.
Can I run a limited drop with links that change at launch?
Yes. From Single, an Action Page can show a countdown with a waitlist button before the drop, and early-access links can expire at launch with a fallback to the public product page. Click limits suit fixed allocations, such as a set number of VIP invitations.
What should a QR Code on beauty packaging link to?
Common destinations are how-to videos, ingredient and usage information, refills and reorders, and shade finders. Use a managed short link so the content can be updated, and treat linked information as a supplement to the labeling required on the pack.
How do branded links help against counterfeit shops?
When every official link uses the brand's own domain, customers have something to check. Links on other domains, especially in unexpected messages, are easier to recognize as suspicious. Tell customers which domain your official links use.
Can creators and agencies create links without full account access?
Yes. On Team plans, each team has roles from Owner to Viewer, so agencies can create links without managing domains, and partners can view results. Keep links in your own workspace and on your own domain so they stay with the brand.
Which Cuttly plan suits a fashion or beauty brand?
Most independent brands choose Single ($25/month) for unlimited aliases for creators, branded domains with SSL, Action Pages, expiring links, custom QR Codes and Link in Bio on their own domain. Growing brands with agencies and markets choose Team, and multi-brand companies choose Team Enterprise.
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URL Shortener
Cuttly simplifies link management by offering a user-friendly URL shortener that includes branded short links. Boost your brand’s growth with short, memorable, and engaging links, while seamlessly managing and tracking your links using Cuttly's versatile platform. Generate branded short links, create customizable QR codes, build link-in-bio pages, and run interactive surveys—all in one place.