Brand Clicks

The Brand clicks chart shows clicks grouped by the manufacturer (brand) of the device used. It goes one level deeper than the Devices chart — instead of just knowing what type of device was used, you see which specific brands and models visited your link.



Cuttly detects thousands of device brands and their specific models from user agent data — covering smartphones, tablets, laptops, smart TVs, gaming consoles, wearables, and many other connected device categories. Major smartphone and tablet manufacturers are typically the most visible brands; desktop computers usually fall into Other since they generally do not report a specific device brand in their user agent.

Model breakdown on hover: Hover over any brand bar to see the specific device models that contributed to that brand's click count — individual model names with their click counts. The number of models shown depends on how many distinct models were detected.

Other: Groups all brands not specifically identified by Cuttly's detection. This is typically the largest category for links shared in general contexts, because desktop computers — which represent a significant share of link clicks — do not expose a device brand in their user agent.

This data is useful for understanding your audience's hardware profile — relevant for performance optimization, mobile app deep link strategies, and device-specific targeting decisions.

Find out more about the options available in your subscription plan here: Cuttly pricing and features