What do the Hourly Insights heat maps show?

The heat maps show click activity broken down by day of week (Monday to Sunday) and hour (0 to 23). Darker cells indicate more clicks at that day/hour combination. Two heat maps are shown side by side: last week and the current week.

Which plan includes Hourly Insights heat maps?

Hourly Insights are available from the Single plan ($25/month). The Single plan shows last 7 days of heat map data; Team and Team Enterprise show last 14 days.

Hourly Insights Heat Map

Q: Can I change the timezone for the heat maps?

Yes. The timezone for the weekly heat map charts can be set in your account settings under Other settings > Timezone for week chart statistics. The label below each heat map shows the currently active timezone (e.g. UTC +2). All other analytics data is shown in UTC.

The Hourly Insights section shows two side-by-side weekly heat maps — one for the previous week and one for the current week. Each heat map visualizes click activity broken down by day of week and hour of day, making it easy to see when your link is most active.

Cuttly - hourly insights heat maps

How to read the heat map:

• Rows = days of the week (Monday to Sunday)
• Columns = hours of the day (0 to 23)
• Color intensity = click volume — darker blue means more clicks at that day/hour combination
• Empty cells = no clicks recorded at that time

The heat maps help answer questions like:

What hour of the day does my audience click the most?
Which day of the week has the highest traffic on my link?
Is activity shifting between last week and this week?

Timezone: The heat maps show data in the timezone set in your account settings. The label below each heat map shows the active timezone (e.g. UTC +2). All other analytics data on the page is shown in UTC.

To change the timezone: go to your account settings → Other settings → Timezone for week chart statistics.

Cuttly - timezone setting for week chart

Cuttly - timezone setting for week chart

Plan availability:
Hourly Insights heat maps are available from the Single plan ($25/month).
Single: last 7 days of heat map data
Team: last 14 days
Team Enterprise: last 14 days

Not available on Free or Starter plans.

Find out more about the options available in your subscription plan here: Cuttly pricing and features

FAQ

What do the heat maps show?

Click activity by day of week and hour of day — darker cells mean more clicks at that time. Two heat maps are shown: one for the previous week and one for the current week.

Which plan includes Hourly Insights?

Available from the Single plan ($25/month). Single shows the last 7 days; Team and Team Enterprise show the last 14 days. Not available on Free or Starter.

Can I change the timezone for the heat maps?

Yes. Go to your account settings → Other settings → Timezone for week chart statistics. The current timezone is shown below each heat map (e.g. UTC +2). All other analytics charts are always shown in UTC.